Creative Content Producer

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 159-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. We are the heart and voice of the North.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We’re seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state’s most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

The Creative Content Producer at our headquarters in Minneapolis MN helps develop creative concepts and integrated marketing campaigns that solve business challenges and help clients achieve their goals. This role combines strategic thinking, storytelling, and creative concepting to develop compelling ideas across print, digital, social, video, and branded content.

This position partners closely with sales, strategy, media, and clients to translate business objectives into creative solutions that engage audiences and deliver measurable results. They provide content direction throughout the project lifecycle—from discovery and concept development through execution—collaborating with creative directors, designers, video editors, developers, and illustrators.

Responsibilities

• Collaborate on the development of innovative, integrated marketing campaigns that align with client objectives and business goals.
• Translate complex marketing challenges into compelling creative concepts and strategic storytelling across print, digital, social, video, and branded content. This includes creative briefs, video and narrative storytelling, and video/audio scripts.
• Develop authentic branded content, sponsored content, and native advertising that engages audiences while meeting client objectives.
• Collaborate with creative team members to elevate the quality of work.Partner with sales, media, strategy, and production teams to develop and execute effective, multi-channel marketing solutions.
• Build trusted client relationships by gaining a deep understanding of their business, industry, and marketing objectives.
• Lead client presentations and pitches, clearly communicating creative strategies and confidently defending recommendations.
• Oversee projects from concept through execution, ensuring creative excellence, quality, and timely delivery.
• Evaluate and leverage the most effective creative tools and technologies, including AI, to enhance creativity, efficiency, and campaign performance.
• Stay current on industry trends, consumer insights, and emerging technologies to drive innovation and continuously improve creative outcomes.

Qualifications

• Bachelor's degree in Advertising, Marketing, Journalism, Communications, Graphic Design, or a related field, or equivalent professional experience.
• Minimum of 3 years of experience in content development and/or copywriting, advertising, brand marketing, or agency environments.
• Exceptional storytelling, presentation, and communication skills with the ability to influence clients and senior stakeholders.
• Proven success leading concept development, pitching innovative ideas, and delivering integrated marketing campaigns that achieve business objectives.
• Advanced knowledge of traditional creative platforms and emerging technologies, including AI, with the ability to apply the right tools to maximize creative impact and operational efficiency.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation & Benefits

The compensation range for this position is $70,900 - $83,700/year.

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown.

The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage – medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits. Learn more at benefits.startribunecompany.com.

Physical Demands

The physical demands described here are representative of those that are required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is often required to remain in a stationary position (i.e. standing, sitting, or both) approximately 90%; move short distances approximately 5%; position self to pick up objects (i.e., bending, twisting, stooping) weighing up to 5 lbs. around the officing and moving (i.e. lift, carry, push, pull) items weighing up to 5 lbs. approximately 5%.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will work in a typical office environment. This role routinely uses standard office equipment such as computers, keyboards, mouse, photocopiers, and filing cabinets. Specific vision abilities required by this job include close vision and distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. The office environment will have normal lighting and climate control tolerances. Work from home office environment may differ from the physical offices in Minneapolis, MN.

Disclaimer

The duties and responsibilities of this position and this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs.

More about The Minnesota Star Tribune

At The Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here’s a snapshot of the exceptional benefits we offer:

• Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
• Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
• Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
• Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
• Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

2025 award winner of Fast Company’s Most Innovative Companies in Media and News and proud recipient of Newsweek’s Greatest Midsize Workplaces 2025 recognition.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At The Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.