Creative Director (Footwear)

Creative Director Footwear

Salary: Competitive and based on experience

Location: Surabaya and Jakarta

Keywords: creative vision, brand expression, footwear trends, consumer behaviour, collaborative leadership, commercial awareness, visual identity, campaign direction, retail experience, digital platforms

A local footwear brand is seeking a Creative Director Footwear to shape and elevate its creative vision across all aspects of the business. This pivotal role offers you the opportunity to influence every element of the brand's identity, from product design and visual storytelling to marketing campaigns and retail experiences. You will be at the heart of translating fashion trends and consumer insights into compelling creative concepts that resonate with audiences and drive commercial success. The organisation values flexibility, offering remote working arrangements for candidates based in Jakarta, with regular travel to Surabaya, ensuring you can balance your professional ambitions with personal commitments. If you are passionate about footwear, fashion, and brand development-and thrive in environments where creativity meets business impact-this is your chance to make a lasting mark.

• You will lead the creative direction for a renowned footwear brand, overseeing product design, campaign development, and visual identity across all consumer touchpoints.
• The company offers flexible working opportunities, welcoming candidates based in Jakarta with remote work options and scheduled travel to Surabaya twice monthly.
• This role combines creative leadership with commercial awareness, allowing you to collaborate closely with cross-functional teams and external partners while shaping the future of the brand.

What you'll do:

As Creative Director Footwear you will be responsible for orchestrating the entire creative landscape of a leading footwear brand. Your day-to-day activities will involve collaborating closely with cross-functional teams-including Product Development, Merchandising, Marketing, Retail Operations-and external partners such as agencies or production houses. You will guide the creation of new collections by blending trend analysis with consumer insights while ensuring each product reflects the brand's unique identity. Your expertise will be crucial in developing impactful campaigns that span advertising channels from print to digital media. You will also oversee retail environments so that every customer interaction reinforces the brand story. Success in this role requires balancing artistic vision with commercial realities; you must nurture talent within your team while maintaining high standards of execution. By presenting ideas at senior levels and influencing key stakeholders you will help drive both creative excellence and business growth.

• Define and drive the overall creative vision, identity, and aesthetic direction for the footwear brand, ensuring consistency across all platforms.
• Translate strategic business objectives and brand positioning into innovative creative concepts that engage consumers and support commercial goals.
• Establish creative standards and guidelines that set benchmarks for quality and excellence throughout the organisation.
• Provide direction for footwear collections by guiding silhouettes, materials, colours, details, and product aesthetics in collaboration with Product Development and Design teams.
• Monitor global footwear, fashion, lifestyle, and cultural trends to identify opportunities for growth and differentiation within the market.
• Balance creative ambition with commercial considerations by aligning product development with consumer needs, pricing strategies, and market dynamics.
• Lead the creative direction for seasonal campaigns, product launches, brand activations, advertising initiatives, photography shoots, video production, social media content, digital campaigns, and other marketing materials.
• Oversee the brand's visual expression across retail stores, e-commerce platforms, packaging design, visual merchandising (VM), and other customer touchpoints to ensure consistent storytelling.
• Collaborate with Visual Merchandising and Retail teams on store concepts, launches, key campaigns, and product presentation strategies.
• Mentor and develop internal creative teams as well as external partners/agencies by setting workflows, quality benchmarks, managing resources effectively, fostering a collaborative culture.
• Partner with senior management to translate business objectives into actionable creative strategies while managing relationships with agencies, photographers, stylists, designers, production houses.
• Present creative concepts at senior leadership level to influence decision-making processes.

What you bring:

To excel as Creative Director Footwear you should bring extensive experience from roles such as Creative Director Head of Creative Brand Creative Director Design Director Head of Design Senior Creative Director or Art Director with strong brand leadership credentials. Your background should reflect deep familiarity with footwear design fashion industry practices consumer engagement strategies branding storytelling campaign development digital marketing retail operations visual merchandising. You must demonstrate an ability to connect creativity with commercial outcomes-translating artistic vision into products campaigns experiences that drive sales build loyalty enhance reputation. Interpersonal skills are vital; you'll need empathy sensitivity collaboration dependability when working across diverse teams or presenting ideas at executive level. A nurturing approach towards team development combined with openness to feedback ensures ongoing growth innovation within your department. Your proven history managing complex projects budgets timelines resources alongside external partners positions you as a dependable leader capable of delivering results under pressure.

• Bachelor's degree in Fashion Design, Graphic Design, Creative Direction, Visual Communication or related field is required for this position.
• At least ten years' experience in creative roles within design branding or fashion sectors-with significant exposure to footwear sportswear lifestyle or consumer brands-is essential.
• Proven track record of leading creative direction for recognised brands demonstrating ability to deliver compelling concepts campaigns product direction brand development.
• Strong understanding of footwear design principles fashion trends consumer behaviour brand storytelling techniques is necessary.
• Portfolio showcasing successful projects including creative concepts campaigns product direction brand development is expected.
• Experience managing internal creative teams as well as external agencies partners is highly valued.
• Commercial awareness combined with ability to translate creativity into tangible business impact is important for this role.
• Excellent communication presentation stakeholder management skills are required to facilitate collaboration across departments.
• Deep knowledge of digital social media retail omnichannel brand experiences enhances your suitability for this position.
• Ability to mentor develop inspire team members while fostering collaborative supportive environment is desirable.

What sets this company apart:

This organisation stands out through its commitment to flexibility inclusivity collaboration and professional growth. With headquarters in Surabaya but welcoming candidates based in Jakarta via remote working arrangements it offers a unique blend of autonomy support structure-allowing you to thrive regardless of location. Regular travel between cities fosters connection teamwork knowledge sharing among colleagues while accommodating personal circumstances. The company prioritises building a nurturing environment where creativity flourishes alongside commercial success; employees benefit from generous training opportunities access to knowledgeable mentors supportive leadership networks communal spirit that encourages sharing learning togetherness. Its dedication to empowering individuals from under-represented backgrounds further enhances its appeal making it an ideal place for those seeking meaningful impact within a dynamic yet considerate workplace culture focused on both innovation and compassion.

What's next:

If you are ready to shape the future of footwear creativity, apply now to join this inspiring team!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.