Creative Producer (B2C SaaS, Performance Marketing)

Creative Producer Location: Remote Company: MCR Media Group About Company MCR Media Group is a fast-growing, tech-driven company specializing in online IQ tests, brain-training tools, personality assessments, and advanced result-reporting platforms. We operate globally with a fully remote, lean, and ambitious team focused on speed, experimentation, and measurable growth. Our culture is data-driven, product-focused, and built around continuous improvement. We move fast, test bold ideas, and scale what works. We are looking for an experienced Creative Producer to lead performance-marketing creatives across our digital products. This is a full-time remote position. About the Role In this role, you will own the creative engine behind our paid growth. Your mission is to develop, produce, test, and scale high-performing creatives that drive measurable improvements in CTR, CVR, CAC, ROAS, and LTV across platforms such as Meta, TikTok, YouTube, Google, and other paid channels. This role is ideal for someone who combines creative intuition with analytical thinking — a person who can generate bold concepts, turn them into testable assets, read the data, and quickly iterate toward better performance. Your Responsibilities Develop and execute creative strategy for performance marketing across Meta, TikTok, YouTube, Google UAC, and other paid acquisition channels. Generate strong ad concepts, hooks, angles, and hypotheses aimed at improving CTR, CVR, CAC, ROAS, and LTV. Own the full creative production process — from idea generation and scripting to briefing, production, testing, and iteration. Collaborate closely with designers, motion designers, video editors, media buyers, product, and analytics teams. Build and manage a structured creative testing system to identify winning concepts and scale top-performing creatives. Analyze creative performance data and translate insights into clear next steps for production. Monitor competitor activity, creative trends, TikTok culture, UGC formats, and emerging performance-marketing patterns. Work with external agencies, creators, and production partners when needed. Define and maintain creative quality standards, design systems, and brand consistency across campaigns. Mentor and guide creative team members while setting a high bar for execution and performance. What We're Looking For Proven experience as a Creative Producer in a B2C digital product, SaaS, subscription, mobile app, or performance-marketing environment. Strong understanding of performance marketing metrics, including ROAS, CAC, LTV, CTR, and CVR. Hands-on experience creating and scaling ad creatives across video, static banners, UGC, short-form content, and social-first formats. Ability to move quickly from idea to testable creative while maintaining high quality. Strong creative judgment combined with a business-driven, data-informed mindset. Experience managing creative teams, freelancers, agencies, or production studios. Ability to analyze performance data and use insights to improve future creatives. Strong understanding of visual consistency, brand systems, and design standards. Leadership skills to mentor designers and production specialists. Professional English proficiency, written and spoken, at B2 level or higher. Nice to Have Experience with TikTok, UGC, and rapid social-first campaign production. Strong storytelling, copywriting, and scriptwriting skills. Basic shooting or video editing skills for fast creative testing. Understanding of user psychology, attention mechanics, and conversion behavior. Experience working with quiz funnels, subscription products, or digital consumer products. Why Join MCR Media Group? Impact at Scale Your creative decisions will directly influence campaigns reaching millions of users worldwide. Ownership and Autonomy You will shape the creative strategy, testing system, and production standards from the ground up. Fast-Growth Environment Join a company where experimentation, data, speed, and creative excellence are central to success. Remote-First Flexibility Work from anywhere while collaborating with an international team that values results over hours. Performance-Driven Culture Be part of a team where great ideas are tested quickly, strong results are scaled, and creative work has a direct business impact.