Creative Strategist

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

You will join a fast-growing performance marketing agency working with multiple US-based DTC brands. The team is highly results-driven, fast-paced, and focused on producing high-impact creative that drives revenue. You will work alongside experienced creatives, growth managers, and editors in a culture that values speed, ownership, and sharp thinking. You are expected to operate independently and contribute at a high level.

What You'll Be Doing

• Generate daily creative concepts and angles for multiple DTC brands.
• Write high-converting ad copy and scripts for paid social.
• Develop clear and actionable creative briefs for video editors.
• Analyze performance data and iterate quickly to improve results.
• Research competitors and trends using tools like Meta Ads Library.
• Collaborate with creative, growth, and production teams to align strategy and execution.
• Deliver weekly iterations on the top-performing concepts.

Requirements

• Proven track record creating content that drives online sales for DTC brands.
• Strong direct response copywriting skills.
• Deep understanding of consumer psychology and performance creative.
• Experience using AI tools like Claude for ideation, research, and scripting.
• Ability to produce high volumes of creative without sacrificing quality.
• Strong judgment to evaluate what makes an ad perform or fail.
• You have hands-on experience using Atria and Motion in your day-to-day workflow.

Nice to Have

• Experience working at a DTC brand or performance marketing agency.
• Background in creative production or video editing.
• Familiarity with image generation tools like Nano Banana.

Benefits

• Competitive USD salary.
• 100% remote work.
• Flexible Paid Time Off.
• Christmas Week Off.
• Uncapped performance bonus.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.