Creative Strategist

Direct response copywriting meets creative strategy.

If you write high-converting Meta ads in your sleep and know what makes people click, this role is for you.

Remote | Full-time | Meta Ads Focused

• Macedo Marketing is a performance marketing agency scaling eCommerce and digital product brands through sharp strategy and high-converting creative. Our team is remote, async-friendly, and operates with high standards. Our creative is built to convert.
• We’re hiring a Copy-led Creative Strategist; someone who thinks in hooks, writes for performance, and loves turning customer insight into ad angles that sell.
• This is a copy-first role. You don’t need to be a designer. You do need to know how to write messaging that cuts through and drives clicks.

What You’ll Do

• Research brands, products, audiences, reviews, and competitors
• Write direct response copy: hooks, angles, short-form Meta ads
• Turn insights into briefs with clear messaging and ad concepts
• Review creative output, analyze performance, and iterate
• Spot new trends, angles, and formats across the DTC landscape

What We’re Looking For

• You’ve written Meta ads or paid social copy that’s performed
• You understand buying psychology, objections, and persuasion
• You’re quick with ideas, fast with words, and grounded in data
• You’re organized, proactive, and comfortable owning outcomes
• You care about results, not fluff — you want your work to win

The Brands You'll Work With

• You’ll help shape creative strategy for brands in wellness, fashion, skincare, digital products, and consumer tech, including 7-figure Shopify stores and fast-growing online education brands.
• You won’t be buried under layers of approvals. Your work will be seen, tested, and optimized weekly — with real performance feedback and fast execution cycles.

The Role

• Freelance or part-time (10–20 hrs/week) to start with the potential to step into a bigger role fast if it’s a great fit
• Remote, with a strong preference for overlap during standard EST working hours
• You’ll collaborate closely with an Account Manager, Designers, and Media Buyers to bring high-converting creative to life

Bonus points if you have:

• Familiarity with Meta Ads Manager or paid media KPIs
• Light visual thinking (e.g. Canva mockups or reference decks)
• Experience with ClickUp, Notion, Loom, or Slack
• Agency or high-volume DTC experience