luma Middle East, one of the fastest-growing influencer and creator marketing companies in the region, is seeking a Creative Strategist to join our growing team.
About luma
At luma, we believe influence starts long before creators. It starts with understanding people.
We are a strategic creator marketing company that helps brands build meaningful connections through culture, creativity and influence. We combine brand strategy, consumer insights and creator ecosystems to develop campaigns that don't just generate reach, they drive real business impact.
Our work spans global, regional and local brands across the Middle East, creating campaigns that are strategically grounded and creatively distinctive. We proudly partner with leading brands such as Visa, Centrepoint, Heineken, Eucerin, Chivas, Absolut and MDLBEAST, amongst others.
We're looking for a Creative Strategist based in Egypt who is naturally curious, commercially minded and passionate about turning business challenges into compelling creative ideas, someone who can think like a brand consultant and create like a storyteller.
Role Overview
As a Creative Strategist, you will be responsible for transforming brand and business objectives into strategic narratives, creative platforms and influencer marketing campaigns for brands operating across the Middle East.
You will work remotely as a fully integrated member of our team, collaborating daily with colleagues based in Dubai, Lebanon and Egypt across strategy, creative and campaign management.
This is a role for someone who enjoys solving problems, understands brands deeply, thinks creatively and can communicate ideas with absolute confidence and polish.
Key Responsibilities
- Develop strategic responses to client briefs across influencer marketing, creator campaigns and brand partnerships.
- Analyse brands, markets, competitors, audiences and cultural trends to uncover meaningful opportunities.
- Translate brand positioning and business objectives into clear strategic directions, creative platforms and creative territories.
- Develop campaign concepts, messaging frameworks and activation ideas that flow directly from strategy.
- Build compelling client presentations that communicate strategic thinking with clarity and confidence.
- Conduct qualitative and quantitative research to support recommendations and identify emerging consumer behaviours.
- Identify audience insights that can inspire creative ideas and campaign execution.
- Collaborate closely with the creative, campaign management and partnerships teams throughout campaign development.
- Present strategic recommendations internally and externally when required.
- Stay informed on the creator economy, social platforms, digital culture and emerging marketing innovations across the Middle East.
- Contribute to the continuous development of luma's strategic methodologies, frameworks and intellectual property.
What This Role Is NOT
This role is not:
- Not a design role
- Not an art direction role
- Not a graphic or motion design position
- Not a copywriting-only role
- Not a trend-hunting role without strategic grounding
- Not someone who jumps straight to ideas without insight
- Not execution-focused without ownership of the thinking
We are not looking for someone who relies purely on trends, templates, or platform mechanics without deeper reasoning.
Qualifications & Experience
Mandatory Requirements:
- 3–6 years of experience in strategy, brand planning, creative strategy, communications planning or a similar role within an agency, consultancy or brand environment.
- Highly organised, self-directed and reliable in a remote working setup, with strong attention to detail.
- Strong familiarity with Middle East markets, with a genuine understanding of the cultural nuances and audience differences across the UAE and Saudi Arabia, what resonates in Riyadh is not always what resonates in Dubai, and you know why.
- Deep understanding of the influencer and creator marketing industry: how brands work with creators, how campaigns are built, and how influence translates into business results.
- Strong command of branding, marketing strategy, consumer behaviour and communications.
- Proven ability to translate brand strategies into creative platforms, creative territories and actionable strategic recommendations.
- Experience developing strategic presentations for clients.
- Strong analytical and research skills with the ability to identify meaningful insights from data.
- Excellent storytelling and presentation skills.
- Comfortable managing multiple projects simultaneously across time zones.
- A proactive, collaborative mindset with a genuine passion for creativity and innovation.
Why luma
- Work on culturally relevant, high-profile brands across the region
- Operate at the intersection of strategy, creativity, culture, and creators
- Have real influence on ideas and thinking, not just execution
- Grow alongside a fast-scaling company shaping the future of creator marketing
- Be part of a team that values thinking, clarity, and originality over noise