Creative Strategist

Company Overview At Rosabella, we're dedicated to helping women feel their best through every chapter of their wellness journey. Inspired by a personal story, we set out to create thoughtfully formulated supplements that provide meaningful nutritional support during menopause and beyond. By combining carefully selected ingredients with a commitment to quality and transparency, we're making it easier for women to prioritize their health with products they can trust. Position Summary The Creative Strategist owns the copy behind every paid social ad we run: the concepts, leads, hooks, and scripts that turn ad spend into revenue. This is a writing-first role for someone fluent in direct-response principles, including awareness levels, mechanism, and hook-lead-proof-offer architecture, who can translate consumer insight and performance data into ads that convert. The Creative Strategist works directly with the Founder and Head of Growth and has full ownership of copy direction. Editors and UGC creators execute the scripts this role writes; every ad produced by the team originates as this role's copy. Key Responsibilities Copywriting: Write high-converting leads, hooks, scripts, VSLs, and advertorials grounded in a clear mechanism. Competitor & Market Research: Monitor the Meta Ad Library and TikTok to analyze competitor and category creative, identifying structural patterns behind what performs. Concept Development: Generate ad concepts and storylines based on consumer insight, mapped to audience awareness level and market sophistication. Brief Production: Translate scripts into clear creative briefs that editors and UGC creators can execute without additional guidance. Data-Driven Iteration: Analyze CTR, hook rate, hold rate, and ROAS to determine which concepts to kill and which to scale. Variant Production: Produce new hooks, leads, VSL cuts, and advertorial reformats of winning ads alongside new concept development. Pipeline Management: Manage the creative pipeline end-to-end in ClickUp. Qualifications Required: Demonstrated direct-response copywriting experience, with fluency in awareness levels, market sophistication, and hook/lead/mechanism/proof/offer architecture. Strong, well-articulated point of view on effective creative, with the ability to identify and explain what makes specific ads work or fail. Ability to identify patterns across a large sample of ads and translate them into original concepts. High attention to detail across scripts, briefs, and finished creative. Comfort generating a high volume of concepts and iterating quickly based on performance data, rather than over-investing in any single idea. Self-directed working style with the ability to take a goal and execute independently. Preferred: Working knowledge of Meta and TikTok ad platforms and the mechanics of high-performing short-form video. Experience with ClickUp or similar project management tools. Familiarity with using LLMs as part of a copywriting workflow. E-commerce or DTC experience is a plus; candidates without direct experience should demonstrate active, ongoing study of DTC brands, funnels, and direct-response copy. Compensation Structure This role is structured as a base salary plus uncapped, performance-based commission tied to monthly Meta ad spend growth. Ramp Period: An initial ramp period (approximately 30-60 days) includes a guaranteed base salary, independent of performance, to support onboarding and early concept development. Ongoing Structure: Following the ramp period, compensation shifts to a lower base salary plus an uncapped, tiered commission based on monthly Meta ad spend performance. There is no ceiling on earning potential; compensation scales directly with the ad spend growth this role drives. Work Environment Fully remote position with flexible working hours. Direct access to and regular collaboration with the Founder and Head of Growth. Fast-paced, high-ownership environment with minimal approval layers between concept and execution. Performance and outcomes are prioritized over hours worked or process. What We Value Output-Focused: We prioritize and reward results. Accountability: Team members own their decisions, mistakes, and outcomes. Thirst for Knowledge: We learn continuously from data, customers, and each other. Hiring Process Candidates complete a written test task and submit an application with a short video introduction. Initial one-on-one interview with the Founder. Paid test project: a scoped assignment involving ad breakdown and lead-writing to evaluate direct-response skill in depth. Final one-on-one interview with the Founder to review the test project.