Creative Strategist | Performance Creative
📍 Remote (South Africa-based) 🕐 Full-Time
💰 Above market value base + monthly bonuses tied to client performance
Who We Are
FMG Digital has scaled 65+ e-commerce brands across beauty, fashion, wellness and skincare in the last four years and generates +R400M per year across our portfolio of brands.
We are not a branding agency. We are not a "pretty ads" agency. We are a performance creative machine.
Every ad we make starts in the same place: what does this customer already believe, what do they already want, and what is the fastest, most specific way to say it so they buy today. We run a documented methodology for this, built on our own Creative Strategy Engine.
What you will do
Scale revenue for 5 to 8 e-commerce brands with performance creative.
What Your Week Will Look Like
- Research (roughly 40% of your time). Reading every review a brand has, good and bad. Mining comment sections on our ads and our competitors' ads. Reddit threads, TikTok comments, support tickets, WhatsApp messages from customers. Living inside competitor ad libraries. This is where winning angles come from.
- Writing (roughly 35%). Hooks, primary text, headlines, UGC scripts, VSL structures, static concepts.
- Analysis (roughly 15%). Weekly performance reviews with your media buyer. What to scale, what to iterate, what to kill. Diagnosing why a flop flopped at the mechanic level, then testing the fix.
- Briefing and collaboration (roughly 10%). Briefs so clear an editor or creator can execute without a follow-up call. Pressure-testing concepts with our Head of Creative Strategy.
You will ship a minimum of 60 unique ads per month across your brands running the workflow above. You must have the ability to hold quality while producing volume for your brands.
What Separates The People We Hire
- They are obsessed with ads and are always looking for opportunities in their account.
- They take complete ownership for their accounts as the creative force behind performance.
- They aren't scared to take big swings and fail.
- They take pride in the insight and style of every ad that ships out.
- They get excited by progress in the industry and always want to test new style.
- They collaborate well with others - knowing how to work well with media buyers, designer and editors.
Minimum Requirements
- 3+ years in e-commerce, paid social or performance creative.
- Demonstrable ability to write hooks, primary text and sales-driven ad copy.
- Fluent in ROAS, CPA, CTR, thumb-stop rate, hold rate and retention curves.
- Proven capacity to run multiple brands at once without quality collapsing.
- Fully native English writing. This is a copy role.
Bonus Points If You
- Have used Foreplay, Atria, Motion, CreativeOS or similar.
- Have directed or briefed UGC creators and editors before.
- Use AI tools to multiply your output, not to replace your thinking.
- Have worked in a supplement, skincare or beauty vertical with compliance constraints.
What You Get At FMG Digital
- A documented creative system, SOPs and training from the world's best strategists.
- A Head of Creative Strategy with 10 years in the game, previously working on brands like Oura and Athletic Greens to mentor you.
- Accounts with real budget spending up to R2M per month on Meta alone
- Direct access to editors, UGC creators and media buyers.
- Weekly learning calls where we dissect what won, what died and why.
- A culture measured on output and impact, not hours logged.
- Fast promotion for people who consistently produce winners.
This Role Is Not For You If
- You only want to concept and hand execution to someone else.
- You need step-by-step instructions for every task.
- You care more about awards, aesthetics or brand books than outcomes.
- You are uncomfortable being measured by results every single week.
- You have not worked with an e-commerce brand before.
- You have never made an ad from start to finish.
Our Hiring Process
Step 1: The Google form application.
Step 2: A 30-minute video call with our team.
Step 3: Paid test brief.
Step 4: 14-day paid trial.
Step 5: Full-time employment
If you are not comfortable with the above process, please do not apply.
If you are a killer looking to work with other killers...
👉 Complete the application here: https://forms.gle/9RKdVVdmpzVDBDUZ7