Creative Strategist / Copywriter – Paid Social (LATAM & The Caribbean)

BA Global Talent is seeking a remote Creative Strategist / Copywriter – Paid Social in Latin America and the Caribbean, to support a fast-growing U.S. fitness equipment brand. This role is ideal for a creative marketer who can turn audience insights, existing photo/video assets, and performance learnings into compelling Meta ad concepts, copy, and actionable creative briefs.

You’ll work closely with designers, paid media partners, and marketing teams across social, email, web, and retail. The role is primarily focused on creative briefing and coordination (50%), with additional responsibility for copywriting (25%), creative strategy (20%), and performance analysis (5%). You will not be responsible for building or managing paid-media campaigns. You will help translate the client’s brand voice into high-performing ad copy and clear creative briefs. You will write copy for Meta campaigns, develop briefs using an existing photo and video asset library, and collaborate with marketing teams across social, email, web, retail, and other channels.

You would be joining a fantastic group of people who not only demonstrate their belief in BA and its mission but also deliver fantastic results. If you are a self-starter and can thrive in a fast-paced environment, then this is the role for you! Apply now for an opportunity to start or further your career with a young, fast-growing company that values its front line.

Responsibilities:

• Write on-brand copy for Meta ads, including hooks, headlines, and ad variations.

• Develop creative briefs using existing photo and video assets.

• Identify asset gaps that may require new production.

• Adapt messaging across social, email, web, retail, and other channels.

• Translate performance insights into creative and copy recommendations.

• Collaborate with designers, media buyers, strategists, and marketing teams.

• Manage multiple briefs, priorities, and deadlines while maintaining quality and brand consistency.

Qualifications:

• 3+ years in copywriting, creative strategy, or advertising creative.

• Strong portfolio with paid-social/performance advertising examples in English.

• Experience developing creative briefs for designers, editors, or production teams.

• Experience writing Meta/Facebook/Instagram hooks, headlines, CTAs, and creative variations.

• Ability to turn audience and performance insights into new creative angles.

• Strong organization and comfort managing multiple briefs simultaneously.

• Excellent English written communication skills and strong attention to tone, messaging, grammar, and detail.

• DTC/ecommerce, fitness, consumer-brand, or agency experience is a plus, not a requirement.

• Strong collaboration skills and ability to work effectively with designers, media buyers, marketers, and other cross-functional partners.

• Resourceful, proactive, and comfortable working independently in a remote environment.

• Ability to adapt quickly to shifting priorities, audiences, creative needs, and stakeholder feedback.

• Bachelor’s degree preferred, or equivalent professional experience.

• Experience with Monday.com, Adobe Creative Suite, PowerPoint, Word, Figma, Frame.io, or BrandFolder is a plus.

• Must be currently based in Latin America (LATAM) or the Caribbean.

Project-Based: October 2026 through January 2027, with the possibility of extension.

Time Zone: Flexible. Candidates must be able to maintain sufficient working-hour overlap with the client’s team and stakeholders.

Schedule: Part-time, 30 hours a week

Only resumes submitted in English will be considered.

All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

BA Global Talent connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support, and long-term success. At BA, you're never just a placement, you're part of a team that values growth, autonomy, and impact.