Creative Strategist for a DTC Brand (US-based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue. This is a hands-on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high-converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI-powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you. Responsibilities Develop performance-focused creative concepts for paid social campaigns Write compelling ad copy and messaging tailored for DTC audiences Create static and video ad creatives using AI tools from concept to execution Produce multiple creative variations for testing and optimization Develop creative strategies based on customer insights and performance data Collaborate with the marketing team to continuously improve creative performance Stay up to date with emerging AI creative tools and performance marketing trends Take ownership of the creative process from ideation through final execution Proven experience developing performance creatives for DTC or eCommerce brands Strong understanding of paid social advertising, particularly Meta platforms Hands-on experience using AI tools to create both static and video creatives Ability to independently execute creative ideas—not just write briefs for others Strong copywriting skills for direct-response advertising Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate Highly creative with strong attention to detail Ability to work independently in a fast-paced environment