Creative Strategist (Part-Time)

Creative Strategist | Part-Time | Remote

We are a U.S. apparel brand creating hand-dyed clothing for people born to stand out. We're looking for a part-time Creative Strategist to own our performance creative strategy from research through execution, testing, and iteration.
You'll work closely with our Head of Growth and two performance creative designers, turning customer insights into clear concepts, actionable briefs, and ads that drive purchases.

What You'll Own
- Research: Study our customers, reviews, competitors, and existing ad performance to uncover buying motivations, objections, customer language, and fresh creative opportunities.
- Creative strategy: Build a testing roadmap covering ad angles, hooks, messages, formats, and stages of customer awareness.
- Ad concepts and briefs: Write detailed briefs with a clear angle, hook, copy, visual direction, product focus, offer, and CTA.
- Format development: Develop concepts across static images, carousels, UGC, testimonials, product demonstrations, and video.
- Designer direction: Brief our two performance creative designers, answer questions, review their work, and give specific feedback that improves the final ads.
- Performance analysis: Work with the Head of Growth to understand which creatives drive purchases efficiently and what deserves further testing.
- Iterations: Turn performance insights into purposeful variations of winning concepts. Develop new hooks, visual approaches, proof points, formats, and objection-handling angles.
- Creative workflow: Keep the pipeline organized in Asana, with clear priorities, deadlines, feedback, and learnings.

What We're Looking For
- Experience developing performance creative for DTC or ecommerce brands, with examples of work you've personally led.
- Strong understanding of direct response, customer psychology, and Meta advertising.
- Ability to explain why a concept should work and what each test is designed to learn.
- Strong copywriting skills and an eye for effective visual communication.
- Experience translating research into briefs that designers can execute confidently.
- Comfort using performance data to make creative decisions.
- Reliable part-time availability and clear communication with a remote team.
Apparel experience and familiarity with subscription offers are a plus.

What Success Looks Like
A steady pipeline of distinct, research-backed concepts. Clear briefs that help designers produce stronger work. Faster learning from creative tests. Consistent iterations that improve acquisition performance.

How To Apply
- A short introduction and your relevant DTC experience.
- Two or three creative briefs or campaigns you've led, explaining your contribution.
- One example of how you used performance insights to improve an ad.
- Your weekly availability and expected part-time rate.

Skills

Performance creative for DTC/ecommerce; Meta advertising; copywriting; research-to-brief

Remote / Global; Work Hours: 9am-5pm PST (PST timezone)