CRM Consultant, Strategy & Lifecycle

Senior CRM Consultant — Strategy, Lifecycle & Optimization (SWE/NO Speaker)

Description:

Avenyo partners with ambitious consumer brands across CRM, Data & Loyalty — strategy, implementation and optimization — For this role, we're looking for an experienced consultant to help merchants with the strategy and lifecycle side of our offering: shaping CRM roadmaps and then turning live platforms into high-performing programs that deliver measurable, sustained growth.

We value genuine versatility. The strongest candidates are as comfortable setting direction with a client's leadership team as they are optimizing journeys hands-on in the platform, and move fluidly between the two.

What you'll do

• Work on CRM and lifecycle strategy for clients — roadmaps, business cases, and the plan that gets a program from where it is to where it should be.
• Design, build and continuously optimize customer journeys across the lifecycle — onboarding, engagement, retention, win-back.
• Turn data into decisions: build segmentation and personalization logic that makes each contact more relevant than the last.
• Own the test-and-learn agenda — hypotheses, experiments, and the discipline to act on what the results tell you.
• Partner directly with clients as their trusted CRM expert, translating commercial goals into program roadmaps.
• Work fluently across the data layer — CDPs and the pipelines that feed your journeys — and know when the data, not the creative, is the thing to fix.

What you bring

• 5+ years in CRM / lifecycle marketing, ideally spanning both the consultancy or agency side and client side — you've briefed the work and you've been the one accountable for it. Strong experience on either side only will be considered.
• Genuine range: you can lead the strategy conversation and roll up your sleeves in the platform, and you enjoy both.
• A track record of optimizing live programs, not just launching them.
• Hands-on expertise with tools like Bloomreach, Voyado, or Salesforce Marketing Cloud (SFMC), Brevo.
• A real, working understanding of CDPs and customer-data tooling — this is a requirement, not a nice-to-have.
• You already build & work with AI, or you're genuinely eager to. We want people who see AI as an edge, not a threat.
• Fluent English and either Swedish or Norwegian.

Fully remote. Contractors are also welcome — if you'd rather work with us on a freelance or day-rate basis, that works.

About Avenyo

Avenyo is a specialist CRM, Data and Loyalty consultancy. We partner with ambitious B2C brands from strategy and platform selection, through implementation, and into the ongoing optimization. Clients work with us as a single, accountable partner, from the first workshop to sustained performance. We combine the strategic rigor of a consultancy with the hands-on delivery of an agency, brought together in a senior team held to a high standard — and offer the scope to help shape how we grow.

Avenyo is a part of the Reaktor Ecosystem.