CRM Executive

The organization Why Join Us? It's More Than a Job in Retail, It's Your Story. At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story! Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society. Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr. We are looking for a CRM Executive to drive targeted, data-driven campaigns across all channels, enhancing customer engagement, loyalty, and ROI through marketing automation and personalized communication. The ideal candidate combines strong analytical and CRM platform skills with creativity, commercial awareness, and a passion for delivering exceptional customer experiences. Responsibilities: Participates in the targeting and segmentation of all base campaigns Orchestrates all loyalty and coupons related campaigns to improve conversions and ROI, by boosting relevancy on customer needs and journey Participates in the preparation, execution, and optimization of targeted CRM campaigns across all channels. Ensures campaigns are relevant, timely, and aligned with customer journeys to maximize conversion and ROI. Implements the roadmap to enrich customer data and deliverability of our email campaigns Works on Public’s marketing automation platforms, ensuring the execution of an omnichannel automation strategy triggered by customer attributes, transactional data, and behavioral events. Monitors and drives core customer’s base KPIs like CLV, Purchase Frequency, Contactability Works closely with cross-functional teams including Marketing, Data Analytics, IT, and Sales to ensure seamless campaign execution and integration with other customer touchpoints. Job Requirements: Bachelor’s degree in Marketing, Digital Marketing, or a related field is required. A Master’s degree or relevant certifications in CRM, Digital Marketing, or Analytics is a strong plus. Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics), marketing automation tools, SQL, Microsoft BI, and Google Analytics. Strong command of Excel and PowerPoint is essential. Strong analytical skills with the ability to interpret data and derive actionable insights. Creativity in developing innovative CRM strategies and campaigns. Excellent written and verbal communication skills in English, with the ability to craft compelling messages and present complex ideas to various stakeholders. Copywriting abilities, aesthetic and commercial perception, negotiation, and teamwork skills. A strong sense of self-motivation, enthusiasm, and a passion for delivering exceptional customer experiences. What we offer: 💼 Competitive compensation & benefits package 💰 Performance-based bonus scheme 🧑‍⚕️ Comprehensive life & health insurance 🏡 Flexible hybrid working model – to support your work-life balance 🧡 Psychological support via a professional helpline for you and your family 🚀 Career growth opportunities in a role that evolves with you 🎉 Valuable experience in a well-known and fast-growing organization 📚 Continuous learning and upskilling through tailored programs 🏃🏽‍♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more) 🚗 Alternative transportation with company shuttle buses to our offices 📲 Exclusive access to our employee app , OrangeGen, packed with tools, news & perks What Does OrangeGen Offer? 🔗 Connect : Engage with your colleagues and management seamlessly, ensuring you're always in the loop and part of our dynamic community. 🎉 Recognize : Celebrate achievements and milestones with a culture of recognition that boosts morale and fosters a positive work environment. 🏆 Custom Rewards : Enjoy personalized rewards and kudos, tailored to recognize your unique contributions and achievements. By joining us, you’ll be part of a forward-thinking company that prioritizes open communication, employee recognition, and personalized rewards. Are you ready to be the next #OrangeGen maker? Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. “Joy at Public” is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team’s achievements and Orange Marks Stories! All applications will be treated with the strictest confidentiality.