CRM & Loyalty Assistant

Location: Livingston, Head Office

Department: Digital

Reports to: CRM & Loyalty Manager

Contract: Permanent, Full Time

The Role: We’re looking for a CRM & Loyalty Assistant to join our CRM team and help us deliver brilliant customer experiences through CRM and THE SCHUH CLUB.

This is a great opportunity for someone looking to build their career in CRM, loyalty and customer marketing. You’ll play an important role in the day-to-day running of THE SCHUH CLUB, supporting CRM and loyalty campaigns, customer communications, promotional activity, reporting, testing and programme development.

You’ll work closely with the CRM & Loyalty Managers and wider CRM team, as well as teams across Marketing, Retail, Customer Experience, IT and Ecommerce to make sure our loyalty & CRM programme runs smoothly and continues to deliver value for our customers and the business.

You’ll be organised, curious and commercially minded, with a real eye for detail. You’ll enjoy getting stuck into the detail, but also be interested in understanding why we do things and how we can make them better.

Key Responsibilities

• Support the planning, briefing, testing and delivery of CRM and loyalty campaigns.
• Help maintain lifecycle email communications and identify opportunities to improve performance.
• Support the creation and delivery of email, SMS and wallet campaigns.
• Assist with weekly loyalty and post-campaign reporting, sharing clear results and insights.
• Supporting team with project delivery, from idea generation all the way through to execution and testing.
• Own the response and resolution of loyalty-related customer queries, working with Retail and Customer Experience teams.
• Keep CRM and loyalty calendars, documentation and campaign information up to date.
• Support creative and agency briefing, gathering requirements from relevant teams.
• Help communicate CRM and loyalty activity across the wider business.
• Work with the CRM team to support KPIs including revenue, loyalty adoption, retention, purchase frequency, LTV and AOV.
• Assist with campaign troubleshooting and day-to-day programme administration.
• Carry out further duties as required
• Monitor competitor activity, industry trends and CRM best practice.
• Follow the Company’s Health & Safety policies and procedures.

About You

• At least one year’s experience in CRM, digital marketing or a related role, or a recent graduate with a relevant degree in Digital Marketing, Marketing or Business Related Degree.
• Keen to build a career in CRM and loyalty.
• A commercial approach to decision making
• Committed to keeping the customer central to all decision making
• Organised, curious and enthusiastic about learning.
• Comfortable working with data and producing accurate reports.
• Strong attention to detail and a methodical approach to testing.
• A clear communicator who works well with others.
• Able to manage multiple tasks and changing priorities.
• Creative, practical and solution-focused.
• Willing to travel occasionally.
• An interest in fashion & footwear.

Desirable

• Experience in a marketing or retail environment.
• Experience supporting loyalty or email marketing activity.
• Familiarity with Salesforce Marketing Cloud or another email service provider.
• Experience working with a youthful customer audience.

About the perks/benefits

• Up to 40% product discount for you and your loved ones
• Up to 28 days holiday (including bank holidays)
• PLUS your birthday off to celebrate you
• Flexible working hours and hybrid working options
• Perk platform for hundreds of discounts
• Manage, save and access your wages as you earn them to get paid your way
• Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services
• A pension scheme to help you save for the future
• Development and progression opportunities across stores and Head Office
• A paid volunteering day and opportunities to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact talent@schuh.co.uk

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