CRM Manager & Lead Generation Specialist
HomeVestors of America, Inc., the We Buy Ugly Houses® peopleLocation: Remote - Salesforce
Position Overview: The CRM & Follow-up Coordinator / Lead Generator Specialist manages organizational operations in Salesforce, ensuring meticulous lead tracking, generating new leads, and implementing follow-up strategies. This role combines responsibilities related to CRM management, follow-up coordination, and lead generation, working closely with the Property Specialist to maintain and expand the lead pool.
Key Responsibilities:
- Manage organizational operations in Salesforce, ensuring meticulous lead tracking and reporting on purchases and sales.
- Record detailed remarks after each appointment and schedule follow-ups, including Quality Control calls post-appointment.
- Implement strategies to follow up on closed or lost leads, aiming to regenerate potential opportunities from leads older than 90 days.
- Coordinate post-appointment follow-ups with the Property Specialist and establish ongoing communication protocols for leads that are not yet under contract.
- Engage in conversations with potential sellers to expand the team's new lead pool.
- Collaborate with the Property Specialist to arrange meetings or phone calls with potential sellers at their properties to discuss and receive offers.
Qualifications:
- Proven experience in CRM management, lead tracking, and follow-up coordination.
- Strong communication skills with the ability to engage and build rapport with potential sellers.
- Proficiency in using skip tracing software and conducting cold calls.
- Excellent organizational and multitasking abilities.
- Ability to work collaboratively with a team, particularly with the Property Specialist.
Desired Skills:
- Experience in customer service/follow-up position
- Knowledge of the Salesforce or similar CRM system
- Strong analytical skills to assess lead quality and potential opportunities.
Working Conditions:
- Based on a fully remote setting, in using Salesforce,
- Flexible working hours to accommodate follow-up calls and meetings.