CRM & Marketing Automation (Pardot)

Location: 100% Remote (Prioritizing candidates based in Argentina, Colombia, Honduras, El Salvador, and Guatemala).

We are hiring for a marketing agency with a global presence! We are building a brand-new digital team from the ground up, and we are looking for a proactive and dynamic CRM & Marketing Automation JR/SSR to help execute CRM and email marketing initiatives across our B2B accounts.

This role is perfect for someone looking to grow, taking hands-on responsibility for setting up automated customer journeys, managing databases, and ensuring campaigns are correctly built, segmented, tested, and tracked. The ideal candidate combines solid experience with both Salesforce and HubSpot, a great attitude towards new technologies (especially AI), and an understanding of B2B lead management.

Key Responsibilities

• Build, execute, and optimize email marketing campaigns, nurture journeys, and automated workflows.
• Manage CRM configuration, campaign setup, and execution within Salesforce and HubSpot.
• Assist in audience profiling, developing database segmentation, dynamic lists, scoring, and automation rules.
• Manage the day-to-day lead lifecycle, including lead capture, qualification, routing, and handoff to Sales.
• Build and maintain landing pages, forms, email templates, and campaign assets within the marketing automation ecosystem.
• Perform campaign QA and testing before deployment to ensure links, personalization, tracking, and automation logic are working flawlessly.
• Monitor campaign performance, keeping CRM data clean and reporting consistent.
• Collaborate with Marketing, Sales, Project Management, and Creative teams to ensure campaigns launch accurately and on time.

What We’re Looking For

• 3 to 4 years of experience in CRM, Marketing Automation, Email Marketing, or a similar role.
• Solid hands-on knowledge and experience using both Salesforce (Pardot) and HubSpot (Salesforce certification is not required for this level, but strong practical knowledge is a must).
• Experience building B2B nurture journeys and configuring CRM platforms.
• A proactive, dynamic approach to work with a strong affinity for Artificial Intelligence tools to improve everyday processes (we love tech-forward mindsets!).
• Strong attention to detail and a QA-driven mindset.
• Conversational English proficiency to interact with internal teams and understand the needs of US/Caribbean-based clients.
• Strong problem-solving skills, ability to work independently, and eagerness to build things from scratch in a newly restructured digital area.

Nice to Have

Experience with HTML/CSS for email, Litmus or similar testing platforms, Salesforce reporting/dashboards, and B2B demand generation is a plus.

What Success Looks Like

Clean data. Smart automation. Flawless execution.

The person in this role won't just "send emails." We’re looking for a dynamic specialist who will be the hands-on engine behind our campaigns, ensuring the entire journey—from audience segmentation to Sales handoff—is configured correctly and runs smoothly.