CRM Marketing Manager

MOO set out to shake up the world of print back in 2006. And we’ve come a long way since. Today we’re a 400 + strong team (we’re thinking of getting matching jackets) who create print and digital products for companies of all sizes – from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair. Our global HQ is in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO. We’re making new and exciting things – and we could really do with your help. The CRM (Customer Relationship Management) team strives to deliver personalised, omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers, while building greater lifetime value potential for MOO. *Manager, Direct Mail and Offline Marketing (12-month FTC)* The Role We’re looking for a Print Marketing Channel Manager to lead MOO’s Direct Mail and Inserts marketing channels during a 12-month maternity cover. This role is responsible for driving the strategy, performance, and growth of our physical customer marketing channels. You’ll own the channel plans, budgets, audience strategy, experimentation, and performance optimization for Direct Mail and Inserts, helping us create high-quality offline marketing experiences that drive measurable customer and commercial impact. You’ll work closely with teams across CRM, Analytics, Brand, Product Marketing, Marketing Automation, Creative, Operations, and Manufacturing to deliver campaigns that are effective, beautifully executed, and aligned to our broader customer marketing strategy. The Person We Want You're a commercially minded marketer who enjoys turning customer insights into effective marketing strategies. You're comfortable owning a channel, making decisions based on performance data, and balancing creativity with commercial outcomes. You enjoy working cross-functionally, bringing together multiple stakeholders to deliver complex initiatives. You're naturally curious, proactive, and always looking for opportunities to improve performance, test new ideas, and create better customer experiences. Most importantly, you're excited by the opportunity to work with physical marketing channels and help shape how customers experience the MOO brand beyond digital touchpoints. Responsibilities Own the strategy, planning, execution, and performance of MOO’s Direct Mail and Inserts marketing channels Manage channel budgets, forecasts, and spend allocation, with a focus on driving incremental revenue and positive ROAS Develop campaign plans and briefs that clearly define objectives, target audiences, messaging, creative requirements, timelines, and success metrics Partner with Analytics to build audience strategies, measurement plans, holdout tests, and experimentation roadmaps Use campaign performance data and customer insights to optimize targeting, creative, formats, investment, and future channel plans Collaborate with Brand, Product Marketing, Creative, and Marketing Automation to connect print marketing activity with broader customer journeys and campaigns Work closely with the Print Marketing Operations Specialist and Manufacturing teams to ensure campaign plans are operationally feasible and delivered to a high standard Identify opportunities to expand and evolve the Direct Mail and Inserts programs across audiences, markets, formats, and use cases Explore new direct mail formats, print applications, and customer experiences that leverage MOO's products and print expertise in innovative ways About You Experience managing marketing campaigns, CRM programs, lifecycle marketing, direct mail, offline marketing, or performance marketing channels Strong commercial mindset, with experience using data to make marketing decisions and improve campaign performance Comfortable managing budgets, forecasts, performance reporting, and investment recommendations Able to develop clear campaign briefs, channel plans, and testing strategies Strong project management skills, with the ability to prioritize across multiple campaigns and stakeholders Confident working with analytics partners on audience targeting, campaign measurement, and experimentation Strong communication and stakeholder management skills across marketing, creative, analytics, and operations teams Passionate about print and physical marketing, with an appreciation for how format, design, and tactile experiences influence customer engagement and campaign effectiveness Excited by the opportunity to use MOO's products, print capabilities, and creative strengths to create marketing that stands out Nice To Have Experience managing Direct Mail, Inserts, print marketing, or other offline marketing channels Familiarity with incrementally testing, holdout testing, or ROAS measurement Experience working in ecommerce, retail, subscription, or customer lifecycle marketing Experience partnering with Creative teams on campaign development and creative briefs Familiarity with CRM or marketing automation platforms such as Braze Experience working across global markets, multiple regions, or operationally complex campaigns What’s it like to work at MOO? MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program. Diversity Statement We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class. As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.