CRM Specialist

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. We bring together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, creating a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs. We craft exclusive eyewear brands Ray-Ban, Oakley, Oliver Peoples, Persol, Costa and more, alongside esteemed licensed brands such as Tiffany & Co, Dolce & Gabbana, Burberry and Versace whilst our cutting-edge lenses Varilux and Transitions lead the industry in innovation. In Turkey, we operate the iconic retail and eye care brands: Sunglass Hut and Ray-Ban. Every day, EssilorLuxottica’s 190,000 employees in 150 countries work towards a common mission to help people see more and be more.

See yourself at Sunglass Hut – the House of Sun!

As we continue to grow our business and strengthen our customer-centric approach, we are welcoming a new CRM Specialist to the Sunglass Hut Turkey team.

This role offers the opportunity to contribute to our evolving CRM and loyalty strategy, creating meaningful customer experiences in collaboration with local, regional and global teams.

The ideal candidate combines strong CRM and retail experience with a data-driven mindset, a passion for customer engagement and analytics, and the ability to translate customer insights into impactful business initiatives.

1. CRM & Campaign Management

• Manage and execute the CRM calendar across Email, SMS and Direct Mail channels, from briefing to deployment.
• Coordinate with local, global and external agency teams on campaign planning, creative development, content, localization and execution.
• Partner with Marketing, Ecommerce, Retail and Commercial Strategy teams to deliver integrated CRM and omnichannel initiatives.
• Support loyalty program, local event and activation launches, including the new SGH Loyalty Program and The Sun Club.
• Continuously optimize CRM activities to increase customer engagement, retention and incremental sales.

2. Customer Segmentation, Journey & Personalization

• Develop customer segments based on purchase behavior, customer value and lifecycle stage to define relevant target audiences.
• Design and optimize personalized customer journeys across CRM and retail touchpoints, including welcome, birthday, post-purchase, retention and win-back journeys.
• Translate customer insights and intelligence into relevant targeting, communication and loyalty strategies.
• Manage and optimize The Sun Club member lifecycle, including acquisition, activation, tier movement, benefit usage and repeat purchase.
• Collaborate with Global CRM and Targeting teams to implement segmentation, targeting workflows, tools and best practices.

3. CRM Analytics, Performance & Data Governance

• Plan and evaluate A/B tests across audiences, messaging, offers and timing, translating results into actionable recommendations.
• Build and maintain CRM performance dashboards covering data capture, reachability, engagement, retention, repeat purchase and incremental sales.
• Monitor campaign performance, customer feedback and NPS insights, identifying opportunities to improve customer experience and business results.
• Support email deliverability and IP reputation management.
• Ensure accurate customer permissions, opt-outs and consent management in line with Turkey's IYS requirements and relevant data privacy regulations.

Key Skills & Experience

• Bachelor's degree required; Master's degree is a plus.
• Minimum 4–5 years of professional experience in CRM, Customer Engagement, Marketing Automation or a related field.
• Proven experience in the retail industry is required.
• Strong hands-on experience managing CRM campaign calendars and multi-channel campaigns.
• Solid experience with Email Marketing, SMS, Direct Mail and Marketing Automation.
• Strong analytical and data-driven mindset, with the ability to translate customer and campaign data into actionable insights.
• Advanced knowledge of MS Excel and PowerPoint.
• Experience with Business Intelligence tools such as Tableau, Power BI or Looker.
• Experience with CRM platforms such as Salesforce, Adobe or Unica.
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, Coremetrics or Omniture.
• Experience with campaign/project management and creative collaboration tools such as Podio, Figma or similar platforms.
• Strong understanding of customer segmentation, lifecycle marketing, personalization and customer journey management.
• Excellent project management, communication and stakeholder management skills.
• Strong attention to detail and ability to manage multiple campaigns and stakeholders simultaneously.
• Fluent English is mandatory, both written and spoken.

What You’ll Bring

• A customer-centric and data-driven mindset.
• Strong interest in CRM, customer lifecycle and personalization.
• Ability to turn data and customer insights into actionable marketing initiatives.
• Strong organizational skills and the ability to manage multiple priorities.
• Collaborative approach and confidence working with both local and international stakeholders.
• Curiosity and a continuous-improvement mindset.

Benefits & Perks

• 50% Hybrid Working – Enjoy a flexible working model that combines office and remote working.
• Flexible Working Hours – Choose between 08:00–16:30 or 09:00–17:30 working hours.
• Special Summer Working Arrangements – Enjoy additional flexibility during the summer period.
• Birthday Leave – Take 1 additional day off to celebrate your birthday.
• Mental Health Day – Enjoy 1 dedicated day off to prioritize your mental well-being.
• First Day of School Leave – Parents receive 1 day off on their child’s first day of school.
• Employee Sunglasses Discount – Enjoy an exclusive discount on a limited selection of sunglasses available in our stores.