CRM Specialist

We are looking for a CRM Specialist with 2-3 years of experience to join our Digital Commerce team in our Digital Campus in Porto.

What we offer

• Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

• Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

• Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What you will do

• Analyze and interpret customer behavior and engagement across loyalty programs to identify key trends and performance drivers.

• Identify factors influencing membership program effectiveness and translate data insights into actionable recommendations.

• Provide recommendations to markets and management to enhance membership programs and drive revenue growth.

• Develop reports & offer analytical capacity on market specific research questions

• Actively manage and further develop CRM reporting landscape based on the need of markets to provide easy accessible reports that are visually easy to interpret

• Act as reporting business owner: alignment, priorisation and implementation with IT of all reporting requirements

• Provide ad hoc market specific data analysis to support strategy consultancy

What you will bring

• Ensure the CRM reporting landscape works properly and meets business needs; create and enhance reports/dashboards to track customer behaviour and KPIs

• Strong analytical skills and solid knowledge of CRM systems

• Expertise in loyalty programs and a strong understanding of customer engagement tracking processes

• Solid knowledge of Databricks; proficiency in Python (PySpark) and SQL

• Experience with SAP systems (Lumira, Analysis for Office, Analytics Cloud); Google Analytics is an advantage

• Excellent Microsoft Office skills, especially Excel

• Strong ability to prioritize and manage time effectively under tight deadlines

• Proven team player with a proactive mindset, able to collaborate with cross-functional teams (IT, Data Scientists, Business)