CRO Manager

About RYZE: The Role: The Role RYZE is looking to expand its CRO program. This is not a role for someone who runs A/B tests when asked — it's a role for a program builder with performance marketer instincts, someone who can turn a blank slate into a disciplined, always-on testing engine that drives profitable customer acquisition across every paid media funnel. What You'll Own Build the CRO Operating System Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews. Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand. Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation. Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth. Translate every winning test into a scaled implementation and a documented learning in the Growth playbook. Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously. Drive Conversion Rate and CAC Efficiency Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level. Improve new customer conversion rate and new customer ROAS through targeted, high-velocity experimentation. Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation. Set and track weekly and monthly CVR benchmarks by channel and audience segment. Optimize for First-Order Contribution Margin Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone. Test and optimize AOV, subscription attach rates, and upsell and cross-sell mechanics throughout the funnel. Understand when to accept a CVR trade-off to protect margin and make that call confidently. Collaborate with Analytics to ensure contribution margin is measured accurately and consistently across all experiments. Track and report the FOCM impact of all major experiments with clear attribution. Own Offer and Funnel Architecture Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing. Own the end-to-end funnel map: every page, every outcome, every leverage point, and the current ceiling on each. Partner with Growth to build channel-specific and audience-tailored landing experiences across all channels. Identify gaps between creative angles and site experiences and turn them into test hypotheses immediately. Partner with Digital Merchandising to launch new product offers and drive winning experiences at launch. Be the CRO Voice Across Growth Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning. Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative. Align the experimentation roadmap with quarterly targets and the broader Growth operating system. Push back on shiny object syndrome with data. What We're Looking For We're looking for a program builder with performance marketer instincts, not just someone who runs tests when asked. Someone with 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment, who has built a testing program from scratch — not just inherited a mature one. You're fluent in A/B testing platforms like Amplitude, Intelligems, VWO, Optimizely, or equivalent, and you see the acquisition funnel as one connected system: ad, landing page, offer, and checkout. You have a strong grasp of offer architecture — PPU sequencing, subscription framing, bump mechanics, AOV levers — because you know the highest-leverage tests are structural, not cosmetic. You're comfortable with the data: statistical significance, clean test design, and reading your own results without leaning entirely on Analytics. You write crisp, actionable briefs that unblock Design and Dev without handholding, and you're based in or able to work full overlap with US Eastern or Central time zone hours. Bonus Points Bonus if you've worked at a DTC subscription brand, come from a direct-response or performance creative background, know the Shopify or headless ecommerce stack, or have experience with contribution margin modeling. A Note on Experience We value CRO and performance marketing experience across a range of organizations. For this role, we're looking for someone who has built a testing program from the ground up, tied experimentation to contribution margin, and driven measurable CVR and CAC improvements. Tell us what you built, the program you ran, and the results you achieved. ​ What We Offer: