Customer Insights Analyst - Remote

Overview Lifeway is seeking a Customer Insights Analyst to provide advanced analytics support across Marketing, Sales, and Customer Support. This role will focus on customer segmentation, forecasting, campaign performance analysis, and delivering actionable insights that influence business decisions. The Customer Insights Analyst leads complex analysis across customer behavior, marketing performance, and sales trends. This role partners cross-functionally to deliver insights that improve ROI, forecasting accuracy, and customer experience outcomes. The ideal candidate will connect data to business outcomes be a strong communicator with non-technical stakeholders, have experience in multi-channel marketing environments and be fully comfortable working across multiple teams. Why Lifeway? Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team. Learn more about our culture at team.lifeway.com/culture-code This is a remote position in the U.S. requiring minimal travel to Nashville for in-person team gatherings 2 - 4 times per year #LI-Remote Responsibilities Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work Advanced customer segmentation, LTV analysis, and churn modeling Forecasting models, pipeline reporting, and predictive analytics Campaign performance analysis across digital channels Cross-functional insight delivery to Marketing, Sales, and Support Data quality validation and reporting process improvements Informal mentorship of Analyst I team members Limited travel - approximately 2-4 times per year, typically overnight Qualifications Education Bachelor's degree, required Masters degree, preferred Advanced graduate degree (PhD, etc.), not required Skills, Knowledge, & Experiences, required 4+ years analytics experience Strong SQL + Excel + BI tools Experience with marketing or sales analytics Exposure to forecasting / predictive modeling Business Intelligence systems SQL (advanced) Excel (advanced) Actively involved in an evangelical Christian church Skills, Knowledge, & Experiences, preferred Power BI Python or R A/B testing Attribution modeling Customer journey analytics