D2C Director

Why we are looking for you

We are building a brand with real cultural pull and the commercial engine behind it is what you will build: the website, acquisition, CRM, the reporting and the commercial model, all yours to design, stand up and then run. This is ownership of the whole system rather than one channel of it, including the DTC P&L. You set the priorities and the sequence, in close collaboration with the CEO and the founding team, and then own the execution.

What you can expect

• DTC P&L: Own the direct-to-consumer strategy and number end to end: revenue, CAC, AOV, repeat rate and conversion.
• Acquisition: Own paid acquisition with a focus on Meta, and act as the commercial sparring partner on creative strategy.
• Website: Full ownership of the DTC website from build to launch and testing: architecture, product pages, checkout, subscription mechanics and testing roadmap.
• Retention: Own repeat purchase and lifetime value, and the mechanics that deliver them.
• CRM and lifecycle: Build and run the email and lifecycle programme.
• Infrastructure and analytics: Own the tracking, the attribution setup and the commercial reporting, together with our finance lead.
• Trading: Run the commercial calendar, the pricing, bundle and promotional mechanics.
• Team: You build the team around you. It starts lean, and you decide where the first hires go as the business grows.

What you should bring

• Experience: 6+ years in DTC e-commerce or growth, ideally with a DTC engine you built from scratch and led hands-on.
• Strategy and execution: Senior enough to set the commercial agenda and be the CEO's sparring partner on it, hands-on enough to build and run the work yourself (supported by selected agency or freelance partners)
• Brand instinct: You have worked in a brand-led business and know how to build a commercial engine without flattening what makes the brand desirable.
• Paid acquisition: You have run Meta yourself, and you brief and challenge creative from a performance angle.
• E-commerce: You have been responsible for a website end to end and improved conversion rate.
• Commercial and analytical: You read a funnel, build a commercial model and forecast performance, with a deep understanding of tracking and attribution.
• Tech and AI: Shopify, Klaviyo, GA4 and the tools around them, and you use AI to work at the pace of a much bigger team.
• Communication: Fluent English. German is a bonus.

What we offer

• Freedom & flexibility: hybrid remote set-up, flexible hours.
• Value-driven, small passionate team, who truly cares while not taking itself too seriously.
• No toxic tech start-up vibes, we’re advocates of bringing your whole self to work. We celebrate weirdness, kindness and humour.
• Competitive package.
• Fab office space in Kreuzberg.

About us

We'll tell you everything in a call 👄.

As a brand, sportfuck is grounded in the communities that shaped it and actively celebrates inclusivity, chosen family, and cultural responsibility.

We work with partners who align with these principles, supporting spaces where people can show up fully and connect without compromise. It's very important for us that our team members are aware of their privileges and familiar with intersectional feminism.

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