Data Analyst & BI

As a Data Analyst & BI Specialist, you will play a key role in transforming raw data into business clarity, performance visibility, and actionable insights across our organization. Sitting at the intersection of data analytics, business intelligence, and reporting architecture, you will collaborate with cross-functional teams to monitor business performance, analyze complex datasets, build clear dashboards, and help drive efficient growth.

Key Responsibilities & Tasks:

1. Business Intelligence & Dashboarding

• Design, build, and maintain operational and executive dashboards in tools like Power BI, Tableau, and Looker Studio to track business-critical KPIs.
• Process, organize, and transform complex datasets to support acquisition, affiliate, lifecycle, and overall business performance analysis.
• Automate recurring reporting processes and help enforce unified metric standards across departments.

2. Data Pipeline, Modeling & Architecture Support

• Write efficient queries and perform data transformation using SQL and cloud data warehouses (e.g., BigQuery).
• Assist in maintaining and optimizing data schemas, database structures, and ETL workflows from various data sources (GA4, ad networks, affiliate platforms, CRM).
• Perform regular data cleaning, maintaining databases and data systems to ensure high data integrity, accurate KPI calculations, and compliance with data privacy regulations.

3. Analytics, Funnel Analysis & Reporting Accuracy

• Analyze acquisition funnels, cohort behavior, Customer Lifetime Value (LTV), churn rates, and campaign profitability (CAC/CPA, ROAS/ROI).
• Conduct reconciliation across marketing channels, affiliate platforms, and analytics data to address attribution or conversion discrepancies.
• Deliver recurring analytical support through routine anomaly detection, weekly performance summaries, and monthly review reports.

4. AI-Driven Efficiency & Insights (Nice to Have)

• Leverage AI tools to draft structured insight summaries and decision-ready narratives for stakeholders.
• Use AI-assisted workflows to support anomaly detection, data quality checks, schema optimization, and recurring forecasting tasks.
• Stay up-to-date with emerging tools and methodologies in AI-assisted analytics and cloud BI.

5. Cross-Functional Collaboration & Communication

• Work closely with cross-functional teams (Performance Marketing, PM, CRM, Affiliate) to identify trends, solve analytical problems, and address business priorities.
• Translate data findings into clear, concise reports and visualizations for both technical and non-technical stakeholders.

Qualifications & Requirements

• Experience: 2–4 years of proven working experience as a Data Analyst, Business Data Analyst, or BI Specialist (experience in digital marketing, e-commerce, performance marketing, or related sectors is a plus).
• Education: Bachelor’s degree in Mathematics, Computer Science, Economics, Information Management, Statistics, or a related field.
• SQL & Data Warehousing: Solid command of SQL and experience querying relational databases and cloud data warehouses (such as BigQuery).
• BI & Visualization Tools: Proficiency with reporting and visualization platforms (Power BI, Looker Studio, Tableau).
• Web Analytics & Tracking: Knowledge of GA4 setup, funnel tracking, and familiarity with tracking tools (GTM, Keitaro performance marketing tool, or similar ad-tracking tools).
• Statistical & Analytical Skills: Strong understanding of statistics, data modeling, segmentation techniques, and core business metrics (LTV, CAC, ROAS, Retention). Familiarity with Python, R, or statistical packages (Excel, SPSS, SAS) is a plus.
• AI Tool Integration: Hands-on experience using AI-assisted tools for code efficiency, reporting automation, and insight drafting.
• Communication: Strong written and verbal communication skills, with a focus on detail, accuracy, and structured problem-solving.

What we bring to the table:

• Hybrid work schedule, only 2 days from the office - Bucharest Office;
• Medical coverage by Sanador to to ensure your well-being;
• Paid confidential counseling sessions;
• Budget to spend on Benefit by Edenred Platform;
• Reimbursement for prescription glasses;
• A fun, flexible, relaxed and inclusive work environment;
• A fast-growing company environment, giving you room for personal growth and the chance to work on new, challenging projects;
• Team outings and fun company gatherings;
• Performance-Based Bonuses resulting from transparent evaluations, and Annual Company Anniversary Perks as a thank you for your commitment.

Why Join Us?

We're a leading online marketing company thriving in the dynamic world of iGaming. With our continuous growth, we take immense pride in our vibrant, inclusive culture where teamwork and fresh ideas are always celebrated! Our work environment is fun, flexible, and full of opportunities for those eager to grow and innovate. If you’re looking to join our team and make waves in the industry, Ogooga is the place for you!