About The Company
Our heart beats in turquoise. Working at Motel One Group is like coming to friends, where appreciation and support are highly valued, and individual personalities are welcomed. We treat each other with respect and see ourselves as a team, from management to trainees. With our shared passion for modern design and high service standards, we create a home away from home for our guests at Motel One and The Cloud One Hotels. Our portfolio of more than 100 hotels across 13 countries impresses with exclusive design, high service quality, and prime inner-city locations at attractive prices. Join us and be part of a dynamic environment that fosters growth, innovation, and a strong team spirit.
About The Role
As a Senior Data Analyst in Digital Marketing, you will be responsible for providing the analytical foundation necessary to steer the marketing department effectively. You will play a central role in driving data-driven optimization of the entire digital customer journey, ensuring that all marketing initiatives are based on reliable analyses and tracking. Collaborating closely with marketing, IT, and revenue management teams, you will analyze performance drivers, identify growth opportunities, and quantify the impact of campaigns and loyalty initiatives on revenue and profitability. Your expertise will enable the company to make informed decisions, optimize marketing efforts, and enhance overall business performance.
Qualifications
Motel One Group is committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic. We believe diversity enriches our team and drives our success.
Our heart beats in turquoise. Working at Motel One Group is like coming to friends, where appreciation and support are highly valued, and individual personalities are welcomed. We treat each other with respect and see ourselves as a team, from management to trainees. With our shared passion for modern design and high service standards, we create a home away from home for our guests at Motel One and The Cloud One Hotels. Our portfolio of more than 100 hotels across 13 countries impresses with exclusive design, high service quality, and prime inner-city locations at attractive prices. Join us and be part of a dynamic environment that fosters growth, innovation, and a strong team spirit.
About The Role
As a Senior Data Analyst in Digital Marketing, you will be responsible for providing the analytical foundation necessary to steer the marketing department effectively. You will play a central role in driving data-driven optimization of the entire digital customer journey, ensuring that all marketing initiatives are based on reliable analyses and tracking. Collaborating closely with marketing, IT, and revenue management teams, you will analyze performance drivers, identify growth opportunities, and quantify the impact of campaigns and loyalty initiatives on revenue and profitability. Your expertise will enable the company to make informed decisions, optimize marketing efforts, and enhance overall business performance.
Qualifications
- Minimum of 6 years of relevant professional experience in marketing analytics, digital analytics, or related fields, ideally within digital marketing, e-commerce, or performance marketing environments.
- Proficiency in SQL, with hands-on experience using tools such as BigQuery for complex data analysis.
- Strong understanding of attribution models, budget management, and performance measurement, with knowledge of paid media, CRM, and conversion funnels.
- Experience in forecasting, statistical analysis, or predictive modeling, capable of building and interpreting models to support business decisions.
- Basic understanding of data and BI architecture, including data sources and pipelines.
- Proficiency in BI and visualization tools such as Looker Studio, Power BI, or Tableau, with the ability to translate data into clear decision-making insights.
- Excellent communication skills, capable of explaining complex analytical concepts to non-technical stakeholders and management.
- Self-motivated, structured, and solution-oriented work approach, with proactive topic management.
- Strong team player with the ability to share knowledge and insights enthusiastically.
- Fluent in German and English, both written and spoken.
- Analyze performance metrics related to loyalty programs, campaigns, websites, and apps to develop a comprehensive data strategy for marketing evaluation and optimization.
- Establish and maintain KPI frameworks and dashboards (using tools like Looker Studio, Power BI, Tableau) for ongoing marketing management and decision-making.
- Evaluate and improve data quality and completeness, establishing processes to ensure reliable decision support.
- Collaborate with IT to explore and implement new data sources and architectures, enhancing data infrastructure capabilities.
- Identify potential areas for AI-driven automation and optimization in data-driven decision processes, working on pilot projects with relevant teams.
- Analyze complex data structures independently using SQL, integrating data from various sources to create consolidated decision bases.
- Develop attribution and incrementality models to accurately assess marketing impact along the customer journey.
- Build forecasting and scenario models to support revenue, demand, and budget planning processes.
- Analyze and develop strategies for CRM and CDP data bases, deriving lifecycle, retention, personalization, segmentation, and activation initiatives.
- Ensure data privacy compliance and consistency in web and app traffic data collection, e.g., via Google Analytics (GA4).
- Design and evaluate data-driven experiments such as A/B tests and conversion rate optimization initiatives.
- Prepare strategic decision-making documents and actionable recommendations for senior management and relevant departments.
- Opportunity to work in an innovative and supportive team environment.
- Engagement in impactful projects that shape the company's digital growth strategy.
- Competitive salary package and performance-based incentives.
- Flexible working hours and options for remote work.
- Access to personal development and training programs.
- Participation in international projects within a multicultural team.
- Employee discounts across hotel stays and partner services.
Motel One Group is committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic. We believe diversity enriches our team and drives our success.