Data Analyst & Tracking Specialist

Job Description This is a remote position. Our client is looking for a Data Analyst & Tracking Specialist to take ownership of their digital measurement, tracking, and performance reporting ecosystem on a part-time, fully remote basis. They operate in the digital marketing and advertising space, supporting performance-driven campaigns through data, analytics, and technical campaign optimization. This role is ideal for someone who enjoys solving complex tracking issues, building accurate attribution systems, and helping teams make better decisions through reliable data. The ideal candidate is a highly technical, detail-oriented analytics professional with strong experience in Google Tag Manager, GA4, conversion tracking, and dashboard setup. This person will be responsible for ensuring that tracking systems are accurate, data flows correctly across platforms, and reports clearly reflect real campaign performance instead of surface-level metrics. Responsibilities Build, implement, and manage advanced tracking setups through Google Tag Manager, including both web and server-side container configurations. Configure and validate conversion tracking across paid media platforms such as Google Ads, Meta, TikTok, and other digital advertising channels. Set up and maintain native pixels, Conversion APIs, and other tracking methods to improve campaign attribution and data accuracy. Manage GA4 configurations, including custom dimensions, custom metrics, enhanced measurement, event tracking, and cross-domain tracking. Develop and maintain clean, client-facing dashboards using Looker Studio or platform-native reporting tools. Create reporting systems that focus on meaningful business outcomes, ROI, and performance insights rather than vanity metrics. Audit existing client analytics accounts to identify tracking gaps, broken tags, attribution issues, and data inconsistencies. Troubleshoot tracking problems, resolve data discrepancies, and ensure measurement setups are reliable across multiple accounts. Define and work with custom data layers to capture key website actions, dynamic events, form submissions, and conversion points. Support API, webhook, and CRM-related integrations to ensure conversion data passes correctly between websites, CRMs, and advertising platforms. Translate technical data findings into clear, concise insights for account teams and clients. Monitor data quality and proactively investigate performance drop-offs, tracking failures, or unexpected changes in reporting. Ensure tracking implementations follow privacy standards and adapt to modern data limitations such as iOS changes and browser restrictions. Requirements 3+ years of hands-on experience with Google Tag Manager and GA4 in complex tracking environments. Strong experience managing analytics and tracking across multiple client accounts, ideally in an agency or media environment. Advanced knowledge of conversion tracking for paid media platforms, including Google Ads, Meta, and TikTok. Proven experience working with pixels, server-side tracking, Conversion APIs, and attribution troubleshooting. Solid understanding of GA4 setup, event tracking, custom dimensions, custom metrics, enhanced measurement, and cross-domain tracking. Experience building dashboards in Looker Studio or similar reporting tools. Strong technical understanding of HTML, CSS selectors, and custom JavaScript variables. Experience capturing dynamic website events, form submissions, and other non-standard conversion actions. Ability to define, implement, and troubleshoot custom data layers. Familiarity with API or webhook integrations used to send conversion data to CRMs or ad platforms. Strong understanding of attribution models, conversion modeling, and privacy-related tracking challenges. Ability to work independently, investigate issues proactively, and manage technical execution without constant supervision. Strong attention to detail and ability to handle multiple client accounts at the same time. Qualifications Mid-to-senior or expert-level experience in digital analytics, tracking, or marketing measurement. Previous experience in an agency, performance marketing, or multi-client environment is strongly preferred. Comfortable working directly with account teams, media buyers, developers, or clients when needed. Strong problem-solving skills and the ability to diagnose tracking issues quickly. Ability to explain complex technical topics in a simple and useful way. Highly organized, autonomous, and comfortable managing priorities in a fractional role. Strong understanding of how accurate tracking impacts paid media optimization and reporting. Benefits Part-time role with a commitment of approximately 20 hours per week. 100% remote position. Opportunity to work in a technical, high-impact role supporting digital advertising performance.