Demand Generation

About Metabase Metabase is the leading open-source business intelligence and embedded analytics platform — trusted by tens of thousands of organizations to put data in the hands of everyone, not just analysts. From no-code dashboards to white-labeled in-app analytics powered by our React SDK, we help teams move faster by making data genuinely accessible. We're a remote-first company that cares deeply about craft, clarity, and building tools people actually love to use. The Role We know there are channels and programs out there that can generate meaningful new revenue for Metabase — we just haven't found all of them yet. That's the job. You'll design and run a disciplined portfolio of experiments across paid, owned, and earned channels — newsletters, Reddit, Meta, email, digital events, conference sponsorships, and more — to figure out what actually works for our audience. You won't just run campaigns; you'll build the testing infrastructure and measurement rigor that turns early signals into scalable programs. This is a role for someone who is equally comfortable sketching a creative concept and building a performance tracking spreadsheet — and who finds genuine satisfaction in applying the scientific method to marketing. What You'll Own Test design and channel exploration Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there Execution and coordination Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience Manage budgets and allocate spend across the portfolio based on performance and learning goals Measurement and iteration Define KPIs for every program before it launches — and hold yourself accountable to them Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill Develop a compounding library of learnings that makes each new test smarter than the last What You Bring Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned Bonus: experience marketing to technical audiences (developers, data engineers, analysts) Bonus: familiarity with the data and analytics tools landscape Compensation The US base salary range for this role is $142K–$170K annually , plus equity and benefits. Compensation is determined by role, level, location, and individual qualifications, including skills, experience, and scope of responsibility. Pay may vary by geographic location and other job-related factors. Benefits We offer meaningful equity and a comprehensive US benefits package, including fully employer-covered medical, dental, and vision insurance (with 75% coverage for dependents), a 401(k) with employer match available to enroll after the first 30 days, flexible and unlimited paid time off including sick time, and an asynchronous, remote-first environment. What it's like to work at Metabase We're a global team (50% outside the US), fully distributed (from Thailand to California), who get things done asynchronously, with plenty of uninterrupted time, supporting each other to do the best work of our careers. We offer flexibility (define your own schedule and work from wherever you want), autonomy, and an environment that fosters growth, learning, and development. We're relentlessly user-focused and believe in building long-term value, not short-term hacks. And we raised a $30M Series B to take our approach to the next level for years to come. For U.S. applicants: Metabase participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire. E-Verify Participation Notice (English/Spanish) Right to Work Notice (English/Spanish)