Demand Generation & Content Specialist

About f ullthrottle.ai fullthrottle.ai is a self-service advertising platform powered by AI-enabled audience building, omnichannel activation, identity resolution, and transaction-level measurement. We help brands and agencies connect with in-market customers at the right moment with omnichannel campaigns and measure results back to real business outcomes. We are a fast-moving, high-growth team reshaping the future of AdTech. About the role We are seeking a dynamic and results-driven Deman Generation and Content Specialist that has a builder mentality. Ideal candidates will be able to write a compelling thought leadership article in the morning, scope a landing page in Figma by afternoon, and pull a CRM/Salesforce campaign performance report before EOD. You will report to the VP of Marketing and own demand generation for fullthrottle.ai from lead to post-sale: content strategy, email automation, paid campaign management and asset design, CRM operations, and reporting. You understand B2B SaaS buying cycles, know how to generate qualified pipeline, and drive demand by creating valuable content that turns prospects into loyal clients. You move fast, need minimal direction, can hold multiple complex workstream simultaneously, and pivot without losing momentum. If you thrive in owning outcomes rather than tasks and want measurable impact at a high-growth company, this role is for you. What you'll do Content & Thought Leadership Write and publish articles, press releases, thought leadership pieces, eBooks, white papers, and case studies aligned to ICP pain points and B2B SaaS buying stages Develop and execute email drip campaigns from strategy and copy through build, deployment, and performance analysis Produce sales collateral (1-pagers, decks, nurture sequences) that clearly communicate fullthrottle.ai's value Conduct interviews with internal SMEs and external thought leaders for content and webinars Write and submit award nominations and press-worthy content to build brand recognition Creative & Design Direction Scope and wireframe landing pages, email templates, and ad creative concepts in Figma (not just hand off a brief, but actively shape the visual direction) Build and launch landing pages directly in WordPress using page builders and form integrations Maintain visual consistency across campaign assets: ads, emails, landing pages, and social creative Paid Advertising & Demand Generation Manage paid campaigns across Google, LinkedIn, Meta, and programmatic channels — hands-on, not oversight Monitor budget pacing, bid strategy, and creative performance; make optimization decisions independently Run A/B tests on copy, creative, and audience targeting; document findings and iterate fast Track and report on CPL, pipeline contribution, ROAS, and performance KPIs tied to revenue outcomes Drive SEO and backlink strategy to support organic lead generation alongside paid efforts CRM, Automation & Analytics Operate Salesforce at a power-user level: campaign objects, lead routing, reports, dashboards, and data hygiene Build and manage automation workflows in ActiveCampaign: architect lead scoring, segmentation logic, and funnel stage progression Analyze performance across all channels; bring proactive optimization recommendations Collaborate with Sales to align pipeline stages, case studies, collateral, and lead quality feedback loops Track and manage inbound leads through the full sales pipeline with clean, consistent documentation and reporting WordPress & Technical Execution Build, update, and optimize landing pages and website content directly in WordPress Implement on-page SEO best practices across all web content Coordinate with web development teams or external resources when backend support is needed, with enough technical fluency to scope work clearly Qualifications Required Experience : 3-6 years in demand generation, growth marketing, or content marketing role within B2B SaaS / AdTech / MarTech Demonstrated ability to generate qualified pipeline through content, email, and paid channels Hands-on Salesforce and CRM campaign management, reporting, lead routing, and data hygiene Proven email marketing execution of strategy, copywriting, build, deployment, and performance analysis Strong writing across formats: long-form articles, short-form ad copy, website copy, email sequences, and sales collateral Technical writing skills, particularly in SaaS/B2B Wordpress hands-on capability for landing age builds and content updates Ability to analyze campaign data, diagnose underperformance, and act on findings Preferred Experience : Experience with ActiveCampaign CRM system for automation and lead nurturing Background in press relations, media outreach, and awards submissions Familiarity with content planning and project management. Understanding of programmatic advertising concepts: DSPs, audience targeting, identity resolution, attribution measurement Comfortable with tools like Adobe Workfront, Asana, Bitly, Monday, Figma AI fluency: you know how and when to use tools like Claude, ChatGPT, MidJourney to move faster, and when not to Self-directed: you define next steps, manage priorities, and deliver without hand-holding Creative range: you can write up to 1,500-word articles and sketch a landing page layout in the same workday Analytical instinct: you look at performance data and ask the right questions before drawing conclusions Speed with quality: you move fast without cutting corners on what matters Pivot-ready: you context-switch between complex workstreams and adapt quickly when priorities shift Strong communicator: your writing is clear, and stakeholder updates are proactive