Demand Generation Lead

TEOL Capital is an institutional finance firm serving private capital firms and the operating companies they back. We work with private equity sponsors, family offices, fund managers, and founder-led businesses to strengthen financial reporting, governance, capital readiness, and transaction execution. Our senior professionals work directly inside client organizations, and we hold ourselves to the standards our clients’ lenders, boards and investors expect.

As Demand Generation Lead, you will own TEOL’s lead generation across every channel. Your job is to set up qualified conversations between TEOL’s partners and the owners, CEOs and CFOs of US operating companies with $10M to $150M in revenue, as well as the private equity sponsors and family offices that back them. You will build the plan, run it, and report each week on what it produces.

You will build and run outbound campaigns across email and LinkedIn, including list building, data verification, sending setup and deliverability. You will plan and manage paid campaigns on Google, LinkedIn and other platforms, and work with our SEO team to turn search and AI-answer visibility into inbound enquiries. You will find the conferences, associations and partner channels where our clients spend their time. Each month you will present a lead generation plan with targets, budget and messaging to TEOL’s founder for approval. You will own the tools budget, track every channel from first touch to meeting held, and keep a weekly scoreboard showing what is working and what is being cut.

This role is measured on qualified meetings held with decision-makers at companies that fit our client profile. You will work directly with TEOL’s founder and have real ownership of how the firm grows.

Your qualifications and skills

Three or more years running B2B lead generation or demand generation, ideally selling professional services to US business owners or finance leaders

Hands-on experience with cold email and data platforms such as Instantly, Smartlead, Apollo or Clay, including domain setup, warmup and deliverability

Experience running LinkedIn outreach and paid campaigns on Google or LinkedIn, with results you can show

Comfort with numbers, including tracking cost per meeting and conversion by channel, and the ability to explain why a campaign is or isn’t working

Excellent written English and the ability to write plain, direct messages that read like a person wrote them

A working understanding of private companies, private equity or M&A is a strong plus

Ability to work during US Eastern business hours

Bachelor’s degree or equivalent experience

When you apply, please describe one lead generation campaign you ran, what it produced, and what you would change if you ran it again.

This is a fully remote role based in India. We welcome applicants who can work during US Eastern business hours.

TEOL Capital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.