Demand Generation Manager

Partner Marketing Manager We usually respond within two weeks CloudM is an award-winning SaaS platform headquartered in Manchester, with offices in London and Varna (Bulgaria), and customers in 107 countries. We help over 35,000 organisations including LinkedIn, Uber, Netflix, Booking.com , and Spotify, get the most out of Google Workspace and Microsoft 365, through three core products: Migrate, Automate, and Continuity. From IT admin and onboarding to archiving and migrations, CloudM takes the complexity out of SaaS data management so our customers can focus on what matters. Backed by Marlin Equity Partners, we've grown from humble Manchester beginnings into a global business with a team of over 70 brilliant people across the UK and Europe. If you share our ambition, we'd love you to be part of it! Role Overview: We're looking for an experienced Partner Marketing Manager to own and grow our partner ecosystem. This is a newly created role, designed to support our existing partnerships function both strategic and hands on knowledge. You'll work closely with our partnerships, sales, and product teams to build co-marketing programmes, enable partners, and drive pipeline through the channel through new partner acquisition & cross-sell opportunities. If you thrive in a fast-moving SaaS environment and love building things from scratch, this could be the role for you. Responsibilities: Develop and execute a partner marketing strategy aligned to revenue and growth objectives Build and manage co-marketing programmes with technology, reseller, and agency partners Create partner-facing collateral, playbooks, and enablement materials Plan and coordinate campaigns, webinars, events, and content initiatives with key partners Track and report on partner-sourced pipeline and marketing attribution Own CloudM’s partner portal and communications cadence to keep partners engaged and informed Collaborate with the Growth team to amplify partner-led campaigns Identify and onboard new partners with strong co-marketing potential Skills and Experience: Key Skills 3-5+ years of B2B SaaS marketing experience, with at least 2 years focused on partner or channel marketing Proven track record of building and scaling partner programmes Project management skills - you can manage multiple partners and campaigns simultaneously Excellent written and verbal communication skills Data-driven mindset with experience using CRM and marketing analytics tools (e.g. HubSpot, Salesforce) Comfortable working autonomously in a lean team environment Experience across multiple regions or markets CloudM Culture We are a company consisting of old hands and new faces, all with a passion for technology’s power to simplify. We are developers, designers, marketers and innovators. We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we’re in. We’re proactive, not reactive, and have been that way since day one. Our core values are key to everything we do: 🚀 Innovate & Inspire - We move fast; achieving results through focused, proactive problem-solving. 👥 Connect & Collaborate - We recognise the power of synergy, teamwork and inclusivity in reaching our goals. 🫶🏼 Respect & Recognise - We celebrate each individual's contribution, fostering a culture of trust and recognition. But most importantly we’re a team. Here at CloudM, it’s about balance. As long as you’re driven, ambitious and can get the job done we will respect the outside lives of our employees. CloudM is a remote-first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture-add, not culture-fit. What CloudM can offer you: 😊 We’re a remote-first team, meaning you have the freedom to work from wherever you’re most productive (providing it's in the country we're hiring in) 🎓 Time to support your professional development 🎁 Birthdays off 📈 Opportunity to develop within a fast-growing tech business with an ambitious year-on-year growth trajectory 🧘🏽‍♀️ Various wellbeing initiatives 💻 High-spec equipment (laptops, phones, etc.) 🏠 Working from home equipment budget Location: Remote-based role. However, within commutable distance to Varna would be desirable for the odd team-building activity / meeting. Flexible Working: We value work-life balance and are committed to fostering a supportive and flexible work environment. Our flexible approach aims to empower employees to achieve both personal and professional success. Environmental & Social Responsibility: Our business strives to progress our industry as a whole by treating our employees, community, and environment with respect. We expect that all of our employees play their part in our social progression plans, whether that’s being part of our Culture Innovation Pod, playing a part in our DEI initiatives, participating in a charity support day, or simply following our advice on buying locally and considering the environment when booking a hotel or restaurant. Every bit counts. Diversity and Inclusion Statement: At CloudM, we look after each other and support everyone on our team. We are proud of our people-centred culture; our diversity brings us innovation and our commitment to inclusion drives us forward. Apply Now: If you share these values and would be interested in joining one of our teams, get in touch today! Please use the link below to apply 🚀 Locations Remote based (Bulgaria) Remote status Fully Remote