Demand Generation Manager

About the Company

ProtoPie is at a strategic inflection point. Our self-serve business is shifting from volume-driven acquisition to conversion and activation optimization. Marketing plays a critical role in this transformation — not just generating leads, but generating the right leads with the right messaging at the right stage.

About the Role

We're looking for a Senior B2B Marketing Manager to own and scale our demand generation engine and content marketing strategy. You'll report to the Head of Growth and work closely with the Product Marketing, Field Marketing, Sales teams, Online Revenue, and Growth Product. This is a high-impact role in a lean team. You won't just build strategy — you'll execute it. You'll own the full demand generation funnel from awareness to MQL/PQL, build the content engine that fuels it, and directly contribute to pipeline and revenue growth. Please note that the official job title will be Marketing Manager.

Responsibilities

• Demand Generation (Primary)
• Own the end-to-end B2B demand generation strategy across paid, organic, and event channels
• Plan, execute, and optimize multi-channel campaigns (paid search/social, SEO, webinars, ABM, email nurture)
• Build and manage the marketing funnel — define MQL/PQL criteria, track conversion rates, and optimize for pipeline contribution
• Partner with Growth Marketing, Online Revenue, and Sales teams to ensure marketing-sourced leads convert to revenue
• Manage marketing budget allocation with a focus on ROI and cost-per-acquisition by channel and region
• Set up and maintain marketing analytics and attribution — weekly/monthly reporting on pipeline impact

• Content Marketing (Secondary)
• Define the content strategy that supports demand generation across the buyer journey (awareness → consideration → decision)
• Plan the editorial calendar covering blog posts, case studies, webinars, whitepapers, and industry-specific content
• Write and produce content directly (blog posts, case studies, whitepapers) while also coordinating with internal subject matter experts (SMEs), freelance writers, and agencies to scale output
• Develop ICP-specific content for key verticals (e.g., automotive, fintech, design agencies, mobile app teams)
• Ensure content is optimized for SEO and integrated into demand gen campaigns

• Cross-Functional
• Partner with Product Marketing on new product launches, GTM, and content alignment
• Coordinate with regional marketing colleagues on localized campaigns and field events across Global, Korea, China, and Japan
• Collaborate with the Growth Marketing and Growth Product Squad on PLG-related messaging and in-product growth motions

Qualifications

Must

• 5+ years of B2B SaaS marketing experience, with at least 3 years focused on demand generation
• Proven track record of building and scaling demand gen programs that contributed to measurable pipeline and revenue
• Hands-on experience with 2+ of the following: webinars/events, ABM, email nurture, paid search/social (Google Ads, LinkedIn Ads), SEO
• Direct or indirect experience planning and managing a content marketing program (strategy + production coordination)
• Strong analytical skills — comfortable with marketing funnel metrics, attribution, and data-driven decision-making
• Professional working proficiency in English (global product, English-first content)
• Native or bilingual Korean proficiency

Plus

• Experience with marketing automation and CRM tools
• Experience marketing to developers, designers, or technical audiences
• Experience at a PLG (product-led growth) company
• Experience in a global SaaS company
• Team lead or mentoring experience
• Familiarity with product marketing — positioning, messaging, competitive analysis
• Experience with data visualization/analytics tools (Amplitude, Google Analytics, Lightdash)

Pay range and compensation package

1. Welcome Awards: For new joiners, we support KRW 1,000,000 for buying personal peripherals and items for better work efficiency. Desk, Chair, Tablet PC, Mobile, Smartwatch, etc.

2. Education Benefits: We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want: language, instrument, anything you want to learn.

3. Healthcare Benefits: We understand that our people can bring their best selves to work when they and their families are taken care of. Medical check-ups, Gym, Physical activities, Vision care, Medical treatment (pets included)

4. Internet & Communication Benefits: We support internet and mobile expenses to enrich our remote working environment.

5. Congratulations & Condolences: We support members’ life events both in joy and in sorrow.

Equal Opportunity Statement

We respect everyone’s autonomy while taking responsibility for freedom and for judgment between right and wrong for the company. We share information, communicate transparently, and build trust with our colleagues and customers. We draw a line between personal and professional lives and work with high moral standards. We respect each cultural trait and always consider the global market in work. We collaborate with colleagues, help others actively, and respect others' professionalism and authority.

Working Arrangements

• Flexible working hours (Generally from 10 AM to 7 PM KST).
• Mandatory full-time work at office
• Full-time position (during the first 3 months—the probation period, the employee will receive 100% of their salary).
• Seoul HQ: 34, Bongeunsa-ro 16-gil, Gangnam-gu, Seoul, Republic of Korea

Hiring Process

Submit ENGLISH resume or CV > 1st Interview > 2nd Interview > decision and negotiation. Please exclude any information from your resume that is not directly related to the job position, such as physical