Demand Generation Manager

About Dash0 Join Dash0 and help us define the future of observability. We are OpenTelemetry-native, building a delightful, simple, and AI-centric platform that eliminates vendor lock-in and meaningless toil. Shape a product that developers love—all with transparent pricing and cost-control built in. The Opportunity We're looking for a Demand Generation Manager to own our paid acquisition channels end-to-end — from strategy and budget allocation to execution, optimization, and reporting. You'll be the connective tissue between our agency partner, our internal marketing team, and our revenue goals. This isn't a "set it and forget it" paid media role — you'll manage a meaningful budget, optimize conversion across the full funnel, and own analytics that tell us where to invest next. If you want to own a number and have the autonomy to figure out how to hit it, this is the role. What You'll Do Own Dash0's demand generation strategy across paid channels (LinkedIn, Google Ads, Reddit and emerging channels relevant to technical audiences), setting targets and managing budget allocation Manage and hold our paid marketing agency accountable — reviewing performance, challenging recommendations, and ensuring alignment with pipeline goals Plan, execute, and optimize multi-channel campaigns that drive qualified pipeline for both inbound and outbound GTM motions Initiate and optimize landing pages, CTAs, and conversion flows to maximize lead quality and conversion rates across the funnel Own demand gen reporting and analytics — CAC, CPL, channel ROI, pipeline contribution — and translate data into clear recommendations for budget reallocation Forecast and manage the paid marketing budget, tracking spend efficiency and surfacing trade-offs to leadership Collaborate closely with Revenue Marketing, Product Marketing, and Sales to ensure campaigns align with target segments, messaging, and sales priorities Continuously experiment — A/B test ad creative, audiences, bidding strategies, and landing page variations to improve performance over time What You Bring 3–5 years of experience in demand generation or paid marketing in B2B SaaS, ideally selling to technical buyers (developers, platform engineers, DevOps) Hands-on experience managing paid campaigns across LinkedIn Ads and Google Ads, including budget ownership Experience managing an external agency relationship — you know how to brief, challenge, and get the best work out of a partner Strong analytical skills — you're comfortable building reports, calculating CAC/LTV, and making data-driven budget decisions Experience with landing page optimization and conversion rate experimentation (A/B testing tools, CRO fundamentals) Familiarity with marketing automation and CRM platforms (HubSpot experience is a strong plus) Excellent communication skills in English; comfortable working autonomously in a remote-first, distributed team Nice to Have Experience marketing to developers, SREs, or infrastructure/platform engineering personas Familiarity with the observability or cloud-native ecosystem (OpenTelemetry, Kubernetes, monitoring tools) Experience with BI or analytics tools (e.g., Hex, Looker, or similar) for self-serve reporting Experience in a high-growth, venture-backed startup environment Why Dash0 This is a unique opportunity to help build a generational company. Dash0 is backed by top-tier investors including Balderton Capital, Accel and Cherry Ventures and led by a founding team with decades of experience in observability. We're in the middle of a massive growth phase after our Series B — and we're just getting started. If you're looking for a place where a great product meets great people, where momentum is real and your impact is visible from day one — this is it. What we offer: Competitive salary & meaningful equity participation — you'll own part of what you're building Flexible, remote-first work environment with offices in New York, Amsterdam, and Munich €60/month phone & internet allowance Location-specific benefits Collaborative, fast-moving team culture with a builder mindset Clear path for career growth and development Direct access to founders and leadership