Demand Generation Manager - Public Sector

Overview

Lead Demand Generation Manager - Public Sector focus

Location: United States Work Arrangement: Remote

About the Role

The Lead Demand Generation Manager 9Public Sector) is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance — utilizing digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration. The role is accountable for pipeline performance, forecasting, optimization, and revenue impact while serving as a strategic advisor and thought leader across the marketing organization.

Technology Tools

• Marketing Automation Platforms
• CRM Platforms
• Analytics Tools
• Digital Marketing Technologies
• AI-Enabled Tools & Automation

Your Role Responsibilities? Here's What You'll Do.

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives — owning demand strategy for assigned regions, industries, or market segments while building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes.
• Design and execute integrated demand programs — utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions while partnering with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks and leveraging AI-enabled tools and automation to improve efficiency, scale, and performance.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities — partnering directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities while participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance — monitoring pipeline health and recommending actions to improve performance and conversion rates while establishing KPIs and reporting frameworks to measure demand generation effectiveness.
• Drive optimization through testing, experimentation, and data-driven decision making — presenting performance insights and recommendations to sales and marketing leadership while operating as a trusted advisor on issues and trends and providing consulting services leveraging expertise and significant best practice knowledge.
• Operate as an innovative thought leader — contributing significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends while mentoring, coaching, training, and providing feedback to team members and leadership.

Role Essentials

You'll be set up for success if you have:

• Bachelor's degree or equivalent experience — with eight or more years of B2B marketing experience and three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
• Proven success partnering with Sales to achieve pipeline and revenue goals — with demonstrated experience building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes
• Experience using marketing automation, CRM, analytics, and digital marketing technologies — with the ability to establish KPIs and reporting frameworks to measure demand generation effectiveness and drive optimization through testing, experimentation, and data-driven decision making
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to present performance insights and recommendations to sales and marketing leadership and operate as a trusted advisor on issues and trends across the marketing organization
• Experience designing and executing integrated demand programs — utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions while leveraging AI-enabled tools and automation to improve efficiency, scale, and performance
• 20% Travel

What We'd Like to See

Bonus points if you bring:

• Experience leveraging AI and automation tools to improve marketing effectiveness — with demonstrated ability to activate marketing tactics across the buyer journey to generate and accelerate opportunities and deploy and optimize campaign playbooks in partnership with Global Campaigns and internal stakeholders
• Demonstrated experience operating as an innovative thought leader — contributing significantly to the overall growth and quality of a marketing department through knowledge sharing and coaching on current best practices and market trends
• Experience mentoring, coaching, and developing other team members — with the ability to provide structured feedback to leadership on team capabilities and contribute to a culture of continuous learning and improvement
• Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews — with the ability to collaborate across Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing to maximize pipeline performance
• Familiarity with ABM strategies and partner programs — with experience aligning marketing investments with business priorities in partnership with Sales counterparts, SDRs, Account Executives, and Partner teams in a global or high-growth B2B environment

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

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About Hyland Life

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.