Demand Generation Specialist

About Procare For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children. We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive. Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds. A Little About the Role As a Demand Generation Specialist at Procare Solutions, you'll be a key executor in our Growth Marketing team — building and running the campaigns, nurture programs, and reporting workflows that power our pipeline. You're someone who thrives on getting campaigns out the door cleanly and loves seeing the data come back. You'll work closely with the Senior Manager of Demand Generation and collaborate across Content, Product Marketing, and Sales. What you’ll do: Campaign Execution Build and launch multi-channel demand gen campaigns — including email, content syndication, paid channels, and webinar programs — from brief to live Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture Own campaign QA — reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution Nurture & Automation Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops Continuously test and optimize nurture programs — monitoring open rates, click-through, and MQL conversion Analytics & Reporting Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI Contribute to demand gen dashboards and surface optimization recommendations based on performance data Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue AI & Emerging Tools Explore and apply AI tools to streamline campaign workflows, draft content, and accelerate reporting — with curiosity and enthusiasm for what's emerging Stay current on AI developments relevant to demand gen and bring ideas to the team Our ideal candidate will have: 2–4 years' of B2B demand gen or marketing operations experience Bachelor’s degree in Marketing, Business Administration, or equivalent Hands-on with Pardot or HubSpot for building nurture programs and campaigns Comfortable in Salesforce for campaign tracking and reporting Strong attention to detail and project coordination skills Analytical mindset — at ease in dashboards and spreadsheets Clear written communicator with an eye for good copy Experience in SaaS, EdTech, or childcare/healthcare verticals Familiarity with AI content or marketing automation tools Background supporting webinar programs (ON24, Zoom Webinars) Basic knowledge of SEO and content syndication Physical Requirements: This position works most of the time in a fixed office location and may involve sitting and/or standing for prolonged periods Frequently required to communicate verbally and in writing (mostly email) with customers, prospects, and other employees Use of computer, telephone, and other office equipment for the greater part of the workday Occasional travel may be required for this position Why Procare? Excellent comprehensive benefits packages including: medical, dental, & vision plans HSA option with employer contributions Vacation time, holidays, sick days, volunteer & personal days 401K Plan with employer match and immediate vesting Employee Stock Purchase Plan Employee Discount Program Medical, Dependent Care, and Transportation FSA Plans Company paid Short and Long-Term disability and Life Insurance RTD EcoPass for all Denver employees Tuition Reimbursement and continued Professional Development Fast paced, high energy workplace environment in prime downtown location Regular company provided meals Salary $65,000 - $74,600/year DOE Location This position is based in our Denver, CO office. We are currently in a hybrid in-office/remote working model based on business needs. Candidates must be willing and able to work from our Denver, CO office a minimum of 3 days a week.