Digital Activation Manager

Requisition ID: 13991 Job Location(s): Time in Office: Hybrid At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. Overview The Digital Activation Manager is responsible for executing and optimizing the commercial activation of Crocs’ .COM business, translating promotional and marketing plans into disciplined onsite execution and revenue performance. This role owns day‑to‑day trading operations, promotion and campaign activation, and live commerce execution, ensuring that all commercial plans are implemented accurately and perform against sales targets. The position partners closely with Digital Marketing, Onsite Merchandising, Merchandising, Planning, and global teams to deliver seamless execution across the consumer journey. What You'll Do Commercial Trading Operations Manage the day‑to‑day trading of the .COM business to drive revenue performance Plan and execute commercial activities such as promotions, digital-first/exclusive launches and live commerce. Maximize GTM plan to improve non-promo for sustainable business. Analyze consumer behavior (entry pages, previous pages) to inform campaign planning. Develop and implement compelling value propositions that give consumers clear reasons to visit and purchase, aligned with target audience insights and business objectives. Analytics & Reporting Monitor key digital KPIs including traffic, conversion rate, ASP, and AOV. Utilize tools such as Adobe Analytics and internal dashboards to generate actionable insights. Translate data into strategic recommendations and performance improvements. Cross-functional Collaboration Work closely with on-site merchandising, digital marketing, merchandising, brand marketing, finance, and global teams. Build and maintain strong relationships with external agencies to ensure cohesive execution and innovation. What You'll Bring to the Table 10+ years of experience in eCommerce trading, digital activation, or commercial operations Proven experience managing day‑to‑day trading performance in an eCommerce environment Comfortable working with performance metrics and using data to drive execution decisions Solid understanding of the Korean consumer and retail landscape Strong communication and stakeholder management skills Fluent in Korean; business-level English proficiency is preferred. Experience with SAP, SFCC, Adobe Analytics, and internal systems is a plus. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. Job Category: Corporate