Digital Advertising Analyst

Description Fullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you! We are seeking a highly skilled Digital Advertising Analyst to join our dynamic team, combining expertise in Google Ads, Facebook Manager, and our proprietary optimization platform. As a key member of our team, you will be responsible for supporting Customer Success Managers (CSMs) with executing campaign strategies that leverage our proprietary ad tech. This role will be consultative and in support of CSMs and will not hold a specific book of business. Our ideal candidate will have knowledge in GA4, Google Adwords, Facebook and will be comfortable using our technology and off-platform analytics to tell a story and make clear recommendations. You will be assigned to work with mid-market customers and will be responsible for executing custom campaigns, ad copy, and budget updates as well as make proactive suggestions/monitor budget pacing in support of Customer Success Managers. This is a remote role reporting to the Director of Advertising Operations. What you will be responsible for Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly. Helping onboard new customers with a proposed digital advertising strategy. Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed. Resolving and implementing budget recommendations and giving performance feedback by request. Acting as an internal resource to help provide insights on campaign performance Training Customer Success Managers and clients on our dashboard capabilities. Collaborating with Product to give feedback on common client concerns or requests. Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI. Understanding client goals, objectives, and performance expectations for Digital Advertising customers. Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques. Conducting thorough troubleshooting to diagnose and resolve DigAd issues promptly. Leveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data. Identifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness. Requirements 3+ years working in the automotive, SaaS, and advertising space. 2+ years experience with ad tech platforms Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers. Excellent troubleshooting skills Positive approach to all situations and the ability to self-solve. Bachelor's degree in marketing or work equivalent required. Google Ad certification required. Legal authorization to work in the United States without the need for employer sponsorship now or in the future. Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role. Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity. Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication. Why you should join us At Fullpath, we’re not just building groundbreaking AI—we’re redefining the dealership experience. As part of our team, you’ll have the opportunity to make a real impact while working alongside passionate, forward-thinking individuals who love what they do. Competitive compensation & comprehensive benefits—because your well-being matters Flexible, family-friendly environment that supports work-life balance Global team of innovators, collaborators, and go-getters who challenge and uplift one another Cutting-edge AI technology that delivers real value and solves complex challenges for our customers Fast-paced startup culture with endless opportunities for learning, growth, and ownership A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured Join us in shaping the future of automotive retail—we’re just getting started.  Annual base starting salary: $60,000 - $75,000, depending on experience and other qualifications of the successful candidate. On target earnings (base + variable) up to $85,000. Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match. In the meantime, you can get to know us a little better by checking out @lifeatfullpath on Instagram and Facebook . Are you the one? Send your resume to: [email protected]