Digital Analytics Manager

Thank you for your interest in careers at AAFP! The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities. Summary HOURS: Monday-Friday (hybrid) Additional hours as needed TRAVEL: Possible 3-5 days travel per year Job Description When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP. SUMMARY OF RESPONSIBILITIES: The Digital Analytics Manager provides insights into digital analytics and performance, turning data into decisions. In this role, your key responsibilities will include the development of digital analytics standards, creating dashboards, reports and visualizations. Additionally, you will analyze performance across channels, devices, browsers, products and organization member segments, as well as identifying tracking gaps and improving data collection. You’ll partner with our technical teams on tags, parameters and integrations, recommend strategies to improve digital performance, present insights and project updates to executive leadership, and evaluate and implement new analytics methodologies and metrics. Other duties as assigned. REQUIREMENT QUALIFICATIONS Minimum of 6 years of experience in digital analytics, web analytics, marketing analytics, or a related field. Experience building and maintaining dashboards, reports, datasets, and data visualizations. Strong analytical skills to identify trends, gaps, and optimization opportunities across digital channels. Experience with tracking implementation, tag management, data collection, and analytics integrations. Ability to collaborate with technical teams to improve data quality and tracking accuracy. Digital analytics and performance measurement. Dashboard development and reporting. Familiarity with IT-related projects and technical implementations. Bachelor’s degree in relevant program, or equivalent experience. PREFERRED QUALIFICATIONS Ability to recommend improvements that enhance channel performance. Research and data interpretation. Digital strategy and optimization. Data analysis and business intelligence. Knowledge of content management and publishing processes. Cross-functional collaboration. #LI-Hybrid At the AAFP we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status. EEO Employer/Vets/Disabled For the Hearing Impaired our TTY number is: (913) 906-6333 We thank all respondents for their interest in AAFP. Interested in this position? Apply on-line and create a personal candidate account! Current Employees of AAFP - Please use the internal careers portal to apply for positions.