Marketing Analytics Manager

Zarminali Pediatrics is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children – from birth through adulthood – by completely transforming the way pediatric care is delivered nationwide. We are tackling today's challenges of increased administrative burden on clinicians and a siloed approach to pediatric care through intentional design of care delivery, enhanced by leading technology and collaborative, expert care teams. Our name, inspired by our founder's daughter's name – Zarmina – means “something that is more precious to you than gold”. We couldn’t think of anything that better represents the way parents and caregivers hold the relationship with their children as the most valuable gift, and how we at Zarminali approach care for each child with equal reverence. We strive for a healthier future for pediatric patients and a happier future for pediatric clinicians nationwide, and we are looking for people to join us in achieving this vision. If you are eager to join a growth stage company and be part of the early team that is shaping the foundation of both the company and the delivery of pediatric care, then this opportunity might be for you! We are looking for a Marketing Analytics Manager to join our growing Marketing team. This role will deliver marketing analytics across various marketing platforms, working primarily with the Marketing Growth lead to define and attribute core channels, develop key performance metrics, and implement enterprise analytics products that provide critical business intelligence for patient acquisition, engagement, retention, and growth initiatives. This position requires a balance of hands-on analytics execution and marketing measurement, leveraging business intelligence tools, Google Analytics, SQL, digital analytics platforms, and statistical programming languages. You'll also play a key role in developing marketing measurement frameworks, attribution methodologies, and data governance standards to ensure consistency, accuracy, and transparency in marketing performance reporting. WHAT YOU’LL DO Build marketing spend and channel analysis to understand volume and CAC (customer acquisition cost) across all marketing channels Leverage Google Analytics (GA4) for paid search, social, influencer, and OTT campaigns — developing reporting and analyzing performance wins, opportunities, and overall marketing ROI, ultimately tying results to LTV by patient age Use SEMrush and Google Search Console for organic and paid search reporting and analysis Support cross-channel attribution, including consistent UTM tagging and tracking standards to ensure accurate campaign-level measurement Own call tracking analytics and reporting via CallRail to connect inbound phone calls with patient conversion Support retention analytics for email and SMS campaigns, with opportunity to grow ownership of this area over time Partner with the web development team on website analytics (traffic, load time, session quality, funnel progression, and conversion insights), including A/B test design and analysis, and audience/segmentation analysis to improve engagement and conversion on-site and through email/SMS/paid campaigns Help evaluate whether additional partners or tools are needed to support data warehousing needs Identify opportunities to apply AI and automation to streamline recurring reporting and key analyses Use SQL on enterprise datasets (e.g., AWS Redshift) to extract, validate, and transform marketing, engagement, and conversion data for analysis Partner with the Growth Lead and cross-functional Marketing stakeholders to translate business questions into analytics and drive data-informed decisions Independently own day-to-day marketing channel measurement and reporting Leverage channel and overall growth findings to determine marketing monthly forecasting by channel WHAT YOU’LL NEED Bachelor's degree with 5+ years of experience in marketing analytics, digital analytics, business intelligence, growth analytics, or data strategy, with a focus on solving complex business challenges through data Experience developing dashboards and data visualizations in BI tools (Power BI, Tableau, Looker) for enterprise-wide use, with proficiency in Power BI required Ability to use SQL on large, complex datasets to extract, transform, and analyze structured data Experience designing clear, insight-driven analytics and reporting, translating complex data into strategic business insights through visuals and charts Strong domain expertise in marketing analytics, digital marketing performance, customer acquisition, attribution, funnel optimization, customer engagement, or lifecycle marketing Experience with marketing and growth analytics platforms across categories: digital/behavioral analytics (e.g., GA4, Heap, Amplitude, Adobe Analytics), customer engagement/CRM (e.g., Braze, Iterable, Salesforce Marketing Cloud, Adobe), call tracking (e.g., CallRail, Invoca), and paid media (Google Ads), or comparable tools Experience working with cloud-based data platforms (e.g., AWS Redshift) and enterprise data architectures Experience supporting digital marketing channels (paid search, SEO, paid social, email/SMS, CRM, referral programs, lifecycle marketing) across platforms such as Braze, Google Ads, and Salesforce Strong proficiency in Power BI, with extensive experience in enterprise dashboard development Experience supporting or implementing marketing measurement frameworks Experience with attribution modeling, marketing mix modeling (MMM), customer journey analytics, or multi-touch attribution methodologies Experience with experimentation, A/B testing, statistical modeling, or predictive analytics in statistical programming languages (Python, R) Working knowledge of Python (or R) for data manipulation, automation, and analytical workflows beyond SQL At Zarminali Pediatrics, we are committed to our empowering clinicians and team members to deliver better pediatric care, altogether. This commitment requires building an inclusive culture and a team that represents the diverse communities we serve. We believe that when people from all backgrounds, experiences, and perspectives come together, we create a stronger team and better care for our patients and their families. We realize the importance of an environment where clinicians and team members feel cared for, supported, and valued. We believe in the basics: treating everyone with kindness, respect, and fairness. We do not tolerate discrimination or harassment of any kind. This includes, but is not limited to, race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. We recruit and hire based on skills, talent, and potential, ensuring everyone has a fair chance to succeed. Together, we strive to build an inclusive and welcoming space where we can achieve our goal of building a happier future for the pediatric workforce.