Digital Analytics Manager

Are you ready to join the winning team at The Lottery Corporation? We power Australia’s biggest lottery games – and we’re one of the world’s top-performing lottery businesses. As the home of The Lott and Keno, we’re building on decades of excitement and life-changing wins, bringing our games to every state and territory except WA. For more than a century, we’ve been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community. But we’re not standing still. We’re evolving into an entertainment company – more customer-obsessed, more agile and driven by real outcomes. Because at our core, it’s simple: we create winning moments – and we’re building the next chapter as the team behind Where Australia Comes to Play. Join us! As Digital Analytics Manager (12-month contract), you'll lead the implementation of digital measurement across our web and app platforms. Working closely with personalisation, product, UX and development teams, you'll translate business requirements into robust analytics solutions, ensuring accurate tracking, audience creation and personalised customer experiences. From solution design through to testing, deployment and optimisation, you'll play a key role in delivering trusted data and insights that drive better customer outcomes. What you’ll do Lead the implementation and optimisation of digital analytics and personalisation across our website and app experiences. Partner with personalistion, UX, Product and Technology teams to translate customer journeys and business requirements into effective measurement solutions. Configure and manage Digital Analytics & Data systems currently Adobe Analytics, Adobe Experience Platform (AEP/CDP) and Adobe Target to deliver accurate data and personalised experiences. Own testing, UAT, deployment and ongoing production support, ensuring reliable tracking and trusted reporting across digital channels. Support experimentation and continuous improvement through A/B testing, insights generation and the ongoing enhancement of analytics frameworks and documentation What you’ll bring 3+ years' experience in digital analytics across website and app environments, with hands-on experience in analytics and tag management platforms. Strong working knowledge of Digital Analytics & Data Systems such as Adobe Analytics, Google Analytics, CDP’s), A/B Testing & Personalisation software including implementation, configuration and optimisation. Experience implementing and troubleshooting tracking, data layers and event-based measurement, with knowledge of JavaScript, HTML and debugging tools. Proven ability to develop analytics requirements, manage testing and releases, and deliver trusted data and reporting solutions. Strong stakeholder engagement skills, a keen eye for detail, and experience using experimentation and optimisation to improve digital performance and conversion outcomes. What you’ll get Not only will you receive an awesome candidate experience from our caring Talent team, but you’ll get a genuine feel for who we are and what it’s like to be part of our team. The benefits of working with The Lottery Corporation are pretty good. Just to name a few: Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options. Reward and recognition programs at all levels. Your hard work won’t go unnoticed. Ignite your potential with our dedicated learning and development platform to support your bright future. We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here! A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations. Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities. If this role is of interest to you and you’re ready to spark possibilities with The Lottery Corporation, but don’t feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply. We’re committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you. We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present. Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position. If you're uncertain whether a job ad is legitimate, verify via our website before providing any details.