Senior Digital Analytics Manager

Are you ready to join the winning team at The Lottery Corporation? We power Australia’s biggest lottery games – and we’re one of the world’s top-performing lottery businesses. As the home of The Lott and Keno, we’re building on decades of excitement and life-changing wins, bringing our games to every state and territory except WA. For more than a century, we’ve been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community. But we’re not standing still. We’re evolving into an entertainment company – more customer-obsessed, more agile and driven by real outcomes. Because at our core, it’s simple: we create winning moments – and we’re building the next chapter as the team behind Where Australia Comes to Play. Join us! As the Senior Digital Analytics Manager, you'll lead the strategy, governance and delivery of digital analytics and data across our web and app platforms. Reporting to the Head of Personalisation and leading the Digital Analytics Manager, you'll ensure the digital platforms, personalised experiences and A/B tests are accurately measured, while turning customer behaviour and conversion data into actionable insights that drive business performance. You'll also oversee TLC's Adobe ecosystem, enabling trusted reporting, data activation and 1:1 personalisation at scale. What you’ll do Lead the end-to-end digital analytics and digital data function, driving measurement, activation and optimisation across web and app experiences. Define and execute the analytics strategy, frameworks and roadmap that support business objectives and enhance customer outcomes. Lead, coach and develop a high-performing analytics team, ensuring consistent delivery and operational excellence. Own the governance, integrity and optimisation of TLC's Adobe ecosystem, delivering trusted data, reporting and audience activation. What you’ll bring 5+ years' experience in digital analytics, customer analytics or personalisation within a digital, eCommerce or customer-focused environment. Proven experience leading and developing high-performing analytics teams and driving delivery excellence. Strong expertise across Digital Analytics & Data systems including Adobe Analytics, Google Analytics, CDP’s), A/B Testing & Personalisation software and broader MarTech platforms. Demonstrated ability to translate complex customer and digital performance data into actionable insights, experimentation and business outcomes. Excellent stakeholder management and communication skills, with the ability to influence decision-making across technical and non-technical audiences. What you’ll get Not only will you receive an awesome candidate experience from our caring Talent team, but you’ll get a genuine feel for who we are and what it’s like to be part of our team. The benefits of working with The Lottery Corporation are pretty good. Just to name a few: Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options. Reward and recognition programs at all levels. Your hard work won’t go unnoticed. Ignite your potential with our dedicated learning and development platform to support your bright future. We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here! A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations. Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities. If this role is of interest to you and you’re ready to spark possibilities with The Lottery Corporation, but don’t feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply. We’re committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you. We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present. Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position. If you're uncertain whether a job ad is legitimate, verify via our website before providing any details.