Digital Analytics & Measurement Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Embrace Pet Insurance, a subsidiary of IPH, is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional. Job Location: Remote Job Summary: Embrace is looking for a highly analytical and technically skilled Digital Analytics & Measurement Manager to own our end-to-end digital measurement ecosystem. This role will lead tracking, analytics, and insight generation across our website, quote engine, customer portal, and customer account applications. You’ll play a critical role in ensuring we have accurate, scalable, and actionable data to drive growth, optimize conversion, and improve the customer experience. This position sits at the intersection of marketing, product, engineering, and data, translating user behavior into meaningful business impact. Main Responsibilities: Own Digital Measurement & Tracking Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance Manage Analytics Platforms Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data Analyze Funnel & Conversion Performance Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements Support Experimentation & Optimization Partner on A/B testing - Ensure accurate measurement and insights Ensure Data Quality & Governance Act as source of truth for analytics data - Conduct audits and maintain data integrity Collaborate Cross-Functionally Work with Marketing, Product, Engineering, and Data teams Qualifications Required: 8+ years in digital analytics Experience with GTM and GA4 Strong understanding of tracking, funnels, and attribution Experience working with engineering teams #LI #embrace All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and vision Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”