Digital Communications and Social Media Lead

Focus on strengthening Armadillo’s digital experience through brand storytelling. Perfect environment for a growth-oriented communications lead that is seeking a warm, collegial and energised workplace. Full-time, permanent opportunity based in Sydney or Los Angeles. About Us Armadillo is a truly sustainable company - for the good of the world we live in and all who journey with us. Our rugs lie lightly on this earth. Founded in 2009 we are an Australian-born company, with showrooms in Sydney, Melbourne, Brisbane, Adelaide, Los Angeles, New York, San Francisco and Dallas. Our rugs are handcrafted by artisans in India and Nepal using natural materials and energy-efficient processes, designed to counteract today's throwaway culture and stand the test of time. As a certified B Corp, we hold ourselves to the highest standards of sustainability, social responsibility and transparency. About The Opportunity We are seeking a dynamic Digital Communications professional with a passion for social media and brand storytelling. This role is instrumental in shaping and delivering Armadillo’s digital brand experience, orchestrating the day-to-day execution of our communications across social media, EDM, and website to drive engagement and brand desirability. As a key member of the global marketing team, you will bring new product launches, brand campaigns, and storytelling to life through considered, beautifully executed communications. The Digital Communications & Social Media Lead will possess a meticulous eye for detail, a strong design sensibility, and an innate understanding of brand building. Positioned at the heart of the brand, you will collaborate closely with cross-functional partners across brand, creative, digital/ecommerce, and local market teams, ensuring every touchpoint reflects Armadillo’s distinctive aesthetic and commitment to excellence. Key Responsibilities: Content Creation and Management Oversee the ideation, planning and production of Armadillo’s digital content platforms, collaborating cross departments and with external partners where required. Manage end-to-end digital communications calendar, ensuring timely delivery and a consistent storytelling across all channels. Curate and execute social content with a focus on quality, consistency and brand alignment. Support social media community management, including monitoring comments, messages, and engagement. Manage journal/content ideation, builds, scheduling, and publishing. Drive audience growth and deepen engagement across key digital platforms through considered content and optimisation strategies. Cross Functional Partnership Develop and manage relationships in cross functional departments, external partners and internal creative teams. Working with regional marketing leads to deliver on campaign goals. Maintain a globally consistent brand presence while supporting local market nuances where appropriate. Production Collaborate with relevant teams, in support of producing creative assets in line with marketing calendar. Assist with photoshoots, events and content production (pre-production and occasional on-site support). Identify opportunities to enhance content workflows, with a focus on optimising processes related to content management, scheduling, and overall efficiency. Reporting & Analytics Track performance across channels using analytics tools and report on engagement and its impact on business goals. Compile monthly, campaign-based, or event-based post-campaign reports across data platforms and tools Analyse social digital metrics and provide recommendations for optimisation and improvements Ad hoc reports and presentations Interpret emerging digital and cultural trends through Armadillo’s brand lens, identifying opportunities for considered and relevant application. About You We’re looking for a detail oriented, communications professional with a passion for building brand desirability through compelling storytelling. You are a collaborative and strategic communicator that can drive Armadillo's brand engagement and overall digital experience. You might be the perfect fit if you: Bring strong design sensibility and a meticulous eye for detail to social media campaigns Inspire customers with engaging content. Thrive in warm, collaborative environments Remain organised and intentionally plan your week in a way that helps you achieve results. Turn into setbacks and lean into moments. Think fast, solve problems and thrive under pressure. Are self-motivated and goal oriented. Ideally, you will have: Experience in digital communications and social media, preferably within the home decor or textiles industry. Strong attention to detail & organisational skills. Ability to manage content schedules, communications calendars, approval workflows and digital task trackers. Impactful presentation and communication skills with the ability to engage and influence a range of clients that will have varied degrees of familiarity with the brand. Proficiency in digital communication software. How to Apply If this role is of interest to you, we would love to hear from you. Please apply via LinkedIn with the inclusion of you resume. Cover Letters are welcomed. If you have any questions, please reach out to Georgia Roberts at [email protected].