Digital Communications & Technical Marketing Specialist

Digital Communications & Technical Marketing Specialist Position Summary The Digital Communications & Technical Marketing Specialist is responsible for managing digital infrastructure, optimizing our online presence, and executing technically sophisticated marketing initiatives to enhance brand visibility, drive lead generation, and foster customer engagement. This role maintains the website (WordPress), SEO strategy, digital analytics, paid and organic LinkedIn campaigns, and Salesforce Marketing Cloud execution. The ideal candidate brings strong technical marketing expertise with the ability to create and deploy high-performing digital experiences. They can manage data-driven campaigns, troubleshoot web/SEO issues, optimize digital journeys, and ensure marketing systems operate effectively. This role also collaborates with sales, product, and creative teams to support broader marketing initiatives. Essential Functions Website & SEO Ownership Manage website in WordPress, including updates, content changes, optimization, and troubleshooting. Own SEO strategy: keyword research, onpage optimization, metadata, and organic traffic improvements. Monitor website performance, UX issues, and technical errors; recommend solutions. Salesforce Marketing Cloud & Email Automation Build, test, and deploy email campaigns in Salesforce Marketing Cloud. Manage customer journeys, segmentation, and reporting. Ensure deliverability, compliance, and email performance optimization. LinkedIn & Digital Campaign Execution Manage LinkedIn campaigns including audience targeting, optimization, and reporting. Collaborate on paid media and organic content strategies. Track campaign performance and recommend improvements. Analytics & Reporting Monitor digital KPIs, including web metrics, SEO performance, email engagement, and lead flow. Produce monthly dashboards and actionable insights for leadership and sales. Marketing Systems & Technical Support Maintain integrations between marketing tools (e.g., WordPress ↔ SFMC, SF, internal platforms, etc.). Troubleshoot technical marketing issues and optimize workflows. Support digital asset management and tagging structure. Cross-Functional Support Partner with Sales to optimize lead routing, tracking, and sales enablement content. Support the creative team by providing digital requirements, web formats, and technical guidance. Assist with landing pages, forms, tracking, and digital compliance needs. Core Competencies Strong technical aptitude Clear communication and documentation Ability to manage multiple complex systems Problem-solving and troubleshooting mindset This position may be required to perform other duties as assigned to support business needs Requirements Bachelor’s degree in marketing, communications, or related field 3–5 years of digital marketing or technical marketing experience Strong experience with WordPress (admin + basic HTML/CSS) Strong SEO knowledge (keyword research, optimization, analytics) Experience running LinkedIn advertising and organic programs Experience with Salesforce Marketing Cloud or similar email platform Familiarity with Microsoft Office Ability to interpret data and present insights Self-motivated/able to work independently Role type Digital Marketing Role Others Locations Robinsons Cyberscape Gamma, Ortigas Center, Pasig City Remote status Hybrid Work Schedule 12:00pm - 09:00am Manila Shifting Schedule? false Shifts with Daylight Savings? true About Satellite Office Satellite Office partners with some of the world’s leading brands to build high-performing offshore teams based in the Philippines. Our people work directly with international clients in roles that are meaningful, challenging, and rewarding. Whether you’re in customer service, IT, digital marketing, finance, or creative design, you’ll be empowered to do your best work, and build a career you can be proud of. At Satellite Office, we’re committed to creating a workplace unlike any other, fostering growth through engaging employee programs, continuous learning and development, team-building experiences, company-wide celebrations, and world-class office spaces. Why You'll Love Working Here: 🌟 You’re Valued. You won’t just be a number. You’ll be part of a close-knit, collaborative team where your contributions matter. 🚀 You’ll Grow. From day one, you’ll have access to learning opportunities, mentoring, and support to help you reach your full potential. 🎉 You’ll Belong. We’re proud of our vibrant and inclusive culture, filled with team-building events, company-wide celebrations, wellness programs, and more. 🏢 You’ll Work in Style. Our world-class offices are located in premium business hubs like BGC and Ortigas. Modern, comfortable, and designed to bring out your best. 💼 You’ll Work with Global Brands. We match you with top international clients where you’ll work directly with their teams and make a real impact. Whether you’re starting a new chapter or growing in your profession, Satellite Office is where you’ll find more than just a job. You’ll find a career you can be proud of.