Digital Content and Merchandising Coordinator

Company: Stork Craft Manufacturing Inc.(Storkcraft®) Job Title: Digital Content and Merchandising Coordinator Department: Product & Brand Team: Content Works Alongside: Sr. Digital Content & Merchandising Analyst Reports to: Director of Digital Merchandising Indirectly Report to: Vice President of Product & Brand Position Overview We are seeking a detail-oriented Digital Content and Merchandising Coordinator to join our fast-paced Content team within Storkcraft’s creative, industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms. Key Responsibilities Product Setup & Management Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms Manage and maintain existing product information to ensure accuracy, consistency, and compliance with retailer requirements Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors Monitor product page performance and make data-driven recommendations for optimization Content Management & Optimization Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices Collaborate with internal teams to gather accurate product information, specifications, and marketing materials Update product information in response to changes in product features, pricing, or availability Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms Data Analysis & Reporting Track and analyze product page performance metrics across multiple retail platforms Generate reports on product setup progress, issues, and performance for leadership team Identify trends and patterns in product data to inform strategic decisions Maintain detailed documentation of processes, procedures, and platform-specific requirements Cross-Functional Collaboration Work closely with merchandising, marketing, and product development teams to ensure accurate product representation Coordinate with the Content and Marketing teams to prioritize tasks and share best practices Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes Support special projects and initiatives as directed by the Director of Digital Merchandising Required Qualifications Bachelor's degree in Business, Marketing, Communications, or related field 1-3 years of experience in e-commerce, retail, or product merchandising Experience with Amazon Vendor Central or similar retailer platforms (Amazon, Walmart, Target, Home Depot, Canadian Tire, etc.) Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals Strong attention to detail and ability to manage multiple projects simultaneously Proficiency in Microsoft Excel and data analysis tools Excellent written and verbal communication skills Ability to work independently and as part of a team Preferred Qualifications Previous experience with baby/children's products or furniture industry Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset Knowledge of SEO and/or GEO principles and e-commerce optimization strategies Experience with content management systems and advanced product information management (PIM) tools Familiarity with retail platform analytics and reporting tools Understanding of online retail marketplace dynamics and best practices Familiarity with Shopify Skills & Competencies Strong analytical and problem-solving abilities Excellent organizational and time management skills Adaptability to changing platform requirements and business needs Customer-focused mindset with understanding of online shopping experience Ability to learn new systems and technologies quickly Detail-oriented approach to data management and content creation What We Offer Competitive salary and benefits package Opportunity to work with leading retail partners and grow expertise in e-commerce Collaborative work environment with opportunities for professional development Chance to make a direct impact on product visibility and sales performance