Digital Content Specialist

Digital Content Specialist About Arclin You can find Arclin everywhere. Our technologies make homes and transportation safer, help crops flourish, keep water clean, protect first responders and members of the military, and preserve the purity of essential pharmaceuticals. These vital, everyday products can't fail, and we’re here to give the world an extra layer of performance and peace of mind. With ~4,000 team members across more than 30 global manufacturing facilities, we operate with the scale to make a global impact and the agility to solve complex challenges at the molecular level. Rooted in scientific discovery and innovation, Arclin’s materials redefine performance across industries - from Firepoint®’s patented intumescent technology that helps stall flames and save lives to the iconic Kevlar® and Nomex® brands trusted to protect those who serve, strengthen aerospace and industrial systems, and perform where reliability and safety are top of mind. As we expand our mission‑critical materials portfolio and shape the next era of performance technologies, we’re looking for people who want to grow, lead, and solve the challenges others can’t. Together, we’ll advance the innovations that keep the world moving. Because at Arclin, our people are truly Vital Beyond Measure. Arclin is seeking a Digital Content Specialist. This role is ideal for a creative and detail-oriented digital marketing professional who thrives in a fast-paced, collaborative environment. In this position, this team member will support the execution of integrated marketing initiatives across social media, website content, SEO, email marketing, campaigns, and tradeshow events, helping to strengthen brand awareness and engage key audiences. The ideal candidate is a self-starter with strong project management skills, a passion for content creation, and the ability to balance multiple priorities while maintaining accuracy and consistency. Working with marketing, brand, and communications teams, this individual will develop and optimize content, manage digital publishing workflows, support marketing campaigns, and provide performance insights that drive continuous improvement and growth. About the Role Key Responsibilities Support the execution, maintenance, and ongoing improvement of Arclin’s digital media assets, including social media platforms, website content, digital campaigns, and digital collateral. Social Media Management / Reporting Create and schedule social media posts across key brands on LinkedIn, Instagram, YouTube and other platforms. Maintain content calendars and publishing schedules Coordinate with sales, technical teams, communications, and agencies on content needs Monitor engagement metrics and recommend content improvements Support employee advocacy and social amplification initiatives Coordinate approvals and publishing workflows Lead monthly reporting and property audits for insights around post performance, profile performance and overall strategy Content Development Create graphics using Canva, Adobe Creative Suite, or similar tools Edit short-form videos for social and digital campaigns Repurpose technical content into digital marketing assets Assist with product launch content development Develop content supporting trade shows and events SEO & Content Optimization Perform keyword research and content gap analysis Optimize page titles, meta descriptions, and on-page content Support blog publishing and content formatting Implement internal linking and content recommendations Assist with answer engine optimization (AEO) initiatives Campaign Support / Asset Management Coordinate campaign execution with agencies and internal teams Maintain digital asset libraries Build email content and campaign assets Create supporting graphics and landing page content Trade Show & Event Support Develop social media and digital content for events Support pre-show, live-event, and post-show campaigns Assist with lead follow-up content development Website Content Management Publish website updates in WordPress and other CMS platforms Upload technical data sheets, brochures, videos, and resources Update product pages and industry/application pages Assist with landing pages and basic page optimization Required Skills/Experience 3 - 5 years of experience in digital marketing, content marketing, social media management, communications, or a related field. Experience managing social media channels, creating digital content, supporting marketing campaigns Experience managing content calendars, social media scheduling platforms and approval workflow. (Sprout Social or equivalent software). Mastery of Canva, Adobe Express Experience with WordPress for content management, page building, and SEO Proficient in graphic design and video editing tools like Adobe Creative Suite, CapCut