Digital Content Strategist

Overview

The Digital Content Strategist plays a key role in content marketing initiatives, with a focus on optimizing website content to drive engagement and conversion. This role is responsible to develop, implement, and refine data-driven digital content strategies that attract qualified traffic, convert leads, and support through every stage of the marketing funnel. The Digital Content Strategist excels at crafting persuasive, SEO-optimized copy, leveraging Conversion Rate Optimization (CRO) best practices, and utilizing performance analytics to continuously improve content effectiveness. Strong collaboration with cross-functional teams, including marketing, design, and analytics, is essential for alignment with broader marketing and business goals.

Pay Range: $70,000 - $76,000

What We Offer:

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

• Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
• Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
• Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
• Perform research to gain in-depth knowledge of customer personas
• Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
• Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
• Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
• Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytic tools to assess trends and make data-driven decisions
• Validate that all content adheres to brand guidelines and regulatory requirements
• Maintain a proactive and self-motivated approach to stay ahead in the ever-changing digital landscape and education industry
• Other duties as assigned

Qualifications

Education / Experience

• Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
• Three (3) years' experience in a digital marketing role (required)

Skills

• Skilled in writing clear, creative and compelling copy that drives performance
• Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
• Skilled in how user experience affects content strategy development
• Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
• Skilled in fundamentals of SEO

Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders
• Ability to travel to worksite locations
• Rarely (up to 5% of workday)
  • Use fine and large motor skills to operate a motor vehicle
  • Use hearing and sight (both near and far vision) to operate a motor vehicle
• Ability to use tools to increase visibility on search engines

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is designated as:
  • Remote; Employees must meet minimum technical standards for eligibility and participation.
• Travel Requirements
  • Overnight travel required 5%