Digital Marketing and Ecommerce Manager

Digital Marketing & Ecommerce Manager

Lead digital marketing, eCommerce trade and the online customer experience for one of Australia's best-known fashion brands. Geelong based, hybrid.

The opportunity

Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.

Reporting to the Head of Brand, you will lead the brand's digital growth agenda across four areas: digital marketing, eCommerce trade, the customer lifecycle, and the end-to-end online customer experience. You'll set the digital strategy and turn brand and commercial priorities into integrated plans for acquisition, retention, onsite experience and trade. You'll lead a high-performing team across digital marketing and eCommerce trade, and manage key agency and partner relationships.

The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap. You'll have real influence over how the brand trades and connects with customers online for years to come.

What you'll do

Strategy and growth

• Set and deliver the digital and eCommerce strategy in line with brand, customer and commercial priorities
• Turn strategy into clear annual and seasonal plans across acquisition, retention, trade and customer experience
• Define the digital performance framework and use insight to guide investment and priorities

Trade and commercial performance

• Own the digital trading rhythm, bringing together product, campaign, promotional and customer activity
• Lead weekly, seasonal and campaign performance reviews, turning insights into action with Brand, Merchandise and Planning
• Manage digital budgets and recommend investment shifts based on commercial return

Acquisition and retention

• Lead acquisition across paid search, paid social, affiliate, display and emerging channels
• Build a structured test-and-learn roadmap across creative, audiences, channels and media investment
• Lead the customer lifecycle and retention strategy to grow engagement, repeat purchase and lifetime value

Online experience and conversion

• Own the end-to-end online customer experience, from navigation and search to product discovery and merchandising
• Deliver a conversion optimisation roadmap driven by customer insight, analytics and experimentation
• Work with Product and Technology teams to define and prioritise digital improvements

Leadership

• Lead, coach and develop the digital team, with clear priorities and accountability
• Build strong operating rhythms across Brand, Merchandise, Planning, Customer, Product, Technology and Analytics
• Manage media agencies and external partners to ensure strong delivery and value from investment

About you

• 7+ years' experience across digital marketing, eCommerce, digital trade or customer growth, including leading a team
• A track record of delivering digital growth strategies that improve commercial and customer outcomes
• Strong knowledge of performance marketing, media investment, CRM and lifecycle marketing
• Hands-on understanding of eCommerce trading, onsite merchandising and conversion optimisation
• Strong commercial and financial capability, including budget management and ROI-based investment decisions
• Confident using eCommerce, media and customer data to find insights and make decisions
• Experience leading through re-platforming or digital transformation is highly regarded
• A confident influencer with senior stakeholders, who brings clarity to a fast-paced environment

What's on offer

• $180,000k + super package
• Hybrid working: Monday, Tuesday and Thursday in the Geelong office, with Wednesday and Friday working from home
• On-site gym, plus health and wellness facilities
• On-site cafes and restaurants
• Pet-friendly offices
• Subsidised on-site childcare centre
• Discounted health and travel insurance
• Market-leading parental leave and return-to-work policies
• Up to 50% off across the group's full portfolio of brands

How to apply

Click Apply, or contact Shanae Matley at JIVARO Recruitment for a confidential conversation via shanaematley@jivaro.com.au