Digital Marketing & Content Specialist

Svitla Inc. is looking for a Digital Marketing & Content Specialist who loves turning complex ideas into content that actually resonates with B2B decision-makers. This is a hands-on role where you'll own the full content lifecycle — from spotting a great topic and interviewing subject-matter experts, to writing, editing, optimizing, and publishing the final piece.

Market Focus: Australia

Schedule: 7:00 AM start (to overlap with Australian business hours)

What You'll Do

Content Strategy & Production

• Own the end-to-end content process: research, SME interviews, outlining, writing, editing, and publishing.
• Write articles, thought leadership pieces, case studies, service pages, and landing pages.
• Interview Australian business leaders and technical specialists to turn their expertise into engaging content.
• Translate complex technology and business topics into clear materials for both C-level and technical audiences.
• Adapt tone and messaging for the Australian market while staying true to the company's brand voice.
• Maintain a consistent publishing schedule aligned with the editorial calendar.
• Collaborate with marketing, design, development, and Australian stakeholders to move projects from idea to publication.
  
  

SEO & Website Content Optimization

• Conduct keyword, competitor, and content gap research to identify new content opportunities.
• Optimize content for SEO — structure, metadata, internal linking, and readability.
• Create and update website pages via the CMS.
• Continuously improve existing content based on performance data and market shifts.
  
  

Paid Digital & Performance Reporting

• Set up and manage paid campaigns across Google Search, LinkedIn, and Meta.
• Write campaign messaging, ad copy, and landing page content.
• Configure and maintain conversion tracking across websites and ad platforms.
• Monitor performance and prepare regular reports with actionable recommendations.
  
  

What We're Looking For

• 3+ years of experience in B2B content writing, content marketing, or a combined content/digital marketing role.
• Exceptional English writing and editing skills for an international business audience.
• A strong portfolio — articles, case studies, service pages, landing pages, or thought leadership content.
• Proven ability to independently research, write, edit, and publish long-form content.
• Experience interviewing business leaders or subject-matter experts.
• Ability to make complex technical topics genuinely clear and interesting.
• Solid understanding of SEO fundamentals — keyword research, search intent, on-page optimization.
• Experience working with a CMS.
• Strong organizational skills — comfortable juggling multiple content projects at once.
• Ability to work independently within an agreed strategy, across teams and time zones.
  
  

Nice to Have

• Working knowledge of Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager.
• Experience with web analytics, conversion tracking, and performance reporting (GA4, Google Tag Manager).
• Background writing for IT services, software development, AI, cloud, or data industries.
• Experience writing for Australian audiences or familiarity with the Australian market.
• Understanding of B2B lead generation funnels and long sales cycles.
• Experience producing technical case studies based on SME interviews.
• Experience managing paid search or paid social campaigns for B2B companies.
  
  

WE OFFER

• US and EU projects based on advanced technologies.
• Competitive compensation based on skills and experience.
• Flexibility in workspace, either remote or our welcoming office.
• Bonuses for article writing, public talks, and other activities.
• Free tech webinars and meetups organized by Svitla.
• Regular corporate online activities.
• Awesome team, friendly and supportive community!