Digital Marketing & Events Co-op

Requistion ID : 83982 Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality, and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona’s headquarter is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products. Position Summary The Marketing & Events Co-op is a year-long, part-time opportunity designed for students interested in gaining hands-on experience across both digital marketing and event management. Working closely with Dentsply Sirona's Commercial Marketing team, co-op students will help plan and execute SureSmile growth initiatives while supporting local field marketing efforts. Each co-op will begin the year with a primary area of responsibility—either Digital Marketing or Event Planning. At the midpoint of the program, the co-ops will rotate responsibilities, allowing each student to gain meaningful experience in both disciplines while contributing to end-to-end campaign execution. This role provides exposure to strategic planning, marketing communications, influencer partnerships, project management, event execution, analytics, and cross-functional collaboration. What You'll Do Digital Marketing Rotation Develop and execute social media content plans promoting SureSmile Days. Coordinate campaign calendars and digital marketing timelines. Partner with university athletes and influencers to create localized marketing campaigns. Create marketing assets, graphics, and promotional materials. Monitor campaign performance and recommend improvements. Assist with email marketing and digital communications. Track engagement metrics and prepare campaign performance reports. Support post-event analytics and recommendations. Event Planning Rotation Plan and coordinate SureSmile Day events at dental practices. Develop detailed project plans, timelines, and checklists. Partner with Territory Managers and Marketing to execute promotional plans. Coordinate logistics with participating practices. Assist with scheduling, vendor coordination, and event materials. Track milestones and ensure projects remain on schedule. Support event-day execution when needed. Capture lessons learned and support continuous process improvements. Throughout Both Rotations You'll Collaborate with Marketing, Sales, Territory Managers, and external partners. Participate in campaign planning meetings. Gain exposure to project management methodologies. Present recommendations and project updates. Build relationships with cross-functional stakeholders. Support additional marketing initiatives as assigned. What You'll Learn By the end of the program, you will have experience in: Digital marketing strategy Social media campaign management Influencer marketing Event planning and execution Project management Marketing analytics Cross-functional collaboration Healthcare and dental marketing Professional communication Business planning and execution Qualifications Required Currently enrolled in a bachelor's degree program in Marketing, Business, Communications, Event Management, Project Management, or a related field. Minimum cumulative GPA of 3.0 . Eligible to work in the United States without sponsorship. Available to meet the part-time hours requirement. Strong written and verbal communication skills. Excellent organizational skills with attention to detail. Ability to manage multiple projects simultaneously. Proficiency in Microsoft Office. Preferred Experience with social media platforms and content creation. Familiarity with Canva, Adobe Creative Suite, or similar design tools. Interest in event planning or project management. Experience leading student organizations or campus events. Strong problem-solving skills and willingness to learn. Program Structure Part-Time Academic Year Commitment Equal Opportunity Employer: Dentsply Sirona is an Equal Opportunity Employer. All qualified applicants will be considered without unlawful discrimination or regard for race, color, religion, sex, sexual orientation, sexual or gender identity, national or ethnic origin, age, marital status, disability, genetic factors, military and veteran status, or any other characteristics protected by applicable local law. Eligibility: All successful applicants must be eligible to work in the country the position is based. Assistance: If you need assistance with completing the online application due to a disability, please send an accommodation request to accommodationrequest@dentsplysirona.com . Agencies: Please note that Dentsply Sirona does not accept or respond to unsolicited requests or applications submitted by Recruitment Agencies/ Search Firms. Notice on Fraudulent Job Offers: Unfortunately, we are aware of third parties that pretend to represent our company offering unauthorized employment opportunities. If you think a fraudulent source is offering you a job, please have a look at the following information: careers.dentsplysirona.com .