Digital Marketing Executive

Digital Marketing Executive At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: Clarion’s Digital Marketing Division is the home of two market-leading brands: Affiliate Summit, and Creator Economy Live. All of which are market leaders and none of which are your typical conferences. We bring together blue-chip brands, Instagram influencers, and the world’s largest ecommerce sellers. Our team is spread across FOUR TIME ZONES, so we run on daily rev ups, weekly wrap ups and hundreds of Teams messages (plus a few gifs). We are passionate about feedback, learning and improving, our customers, and a good team quiz. The candidate: The Digital Marketing Executive will play a key role in driving portfolio goals predominately through the creation, marketing and reporting on our email and digital content (which includes a podcast, reports, newsletters and whitepapers, blog content and video). This role will work closely with our conference production team and the marketing team. The ideal candidate will have experience managing and producing email campaigns and digital content and have excellent copywriting skills. Reporting to the Senior Campaign Manager, you’ll be responsible for driving traffic, engagement, leads, and revenue through our email and content marketing efforts. The ideal candidate will have excellent communication skills, be a team player, have an eye for detail, and have the ability to organise their time to manage multiple projects. They will also have a passion for content, email marketing, and copywriting. Key Responsibilities: Content Creation, Management & Promotion • Create and manage the quarterly content calendar – planning blog, video, podcast and report activity to support the brand’s marketing objectives. • Create and manage email calendar per campaign – managing copywriting, builds, and segmentation alongside Marketing operations • To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands. • Manage and create the weekly newsletters for each brand – liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully. Content Promotion • To create copy for content (from podcast blurbs and graphics to report landing pages). • Manage, create, and schedule the email promotions for content. • Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards. Analysis & Insight • Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights. • Measuring content and email performance and analysing key metrics to optimize effectiveness. • Development of a continuous test and learn approach across channels – ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions. Research & Learning • Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas. • Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance • Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars. Knowledge, Skills & Behaviours: • Proven experience in a digital marketing role. • Excellent writing and copywriting skills (with the ability to write in each brand’s TOV and style). • Experience with marketing automation tools and CRM like Pardot and Salesforce. • Experience with marketing technology like Canva, Monday.com, WordPress and Adobe Creative Suite is desirable. • Basic understanding of how to apply good SEO principles to writing. • Knowledge of content marketing metrics and assessment of performance • Knowledge of email marketing metrics and assessment of performance • Ability to conduct data analysis to determine campaign effectiveness and trends. • Knowledge of landing page performance metrics and best practice • Proven ability to learn new tools and software quickly and independently. • Effective communicator who is comfortable giving and receiving feedback • Ability to work with senior stakeholders. • Organised, proactive and able to multi-task and manage activity across multiple brands. • Ability to work under pressure. • Excellent time management skills and the ability to prioritise relevant tasks Values: The unique culture and identity of the Digital Marketing division values are: We are feedback obsessed we LOVE our customers We are committed to L&D We celebrate wins and learn from setbacks We measure what matters and act on insights We win together, not alone About Clarion Events Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ( https://clarionevents.com/welcome ) Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( https://www.blackstone.com/ ) Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. Benefits 25 days’ holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc. Summer Hours in August (3pm finish on Fridays) Helping Our World (HOW) Days – one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP) Mentoring Programme Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination – offered on site once a year for all employees Our Values PASSION We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows. CARE We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome. IMAGINATION Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit. TRUST We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us. Equal Opportunities We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities. When recruiting new employees or providing opportunities for promotion, we will: • Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents; • Ensure that no person is unlawfully discriminated against; • Select the best person for the role based on their skills, qualifications and abilities. This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace. Department Digital Marketing Locations Putney HQ Remote status Hybrid Employment type Full-time About Clarion Events Clarion Events is the world's largest privately owned event and exhibition organiser, known for our innovative approach, market-leading super brands and digital products. Founded in 1947, we have expanded to become a truly international organisation with offices in 12 countries. With a portfolio of 125 events and media brands across various vertical markets, we employ around 2,000 people worldwide. At Clarion we aim to foster growth for both our clients and partners by delivering exceptional events and platforms while retaining talented employees and nurturing loyal partnerships. We focus on creating long-term value and sustaining leadership in all our sectors. It’s our true passion for customer satisfaction that sets us aside.