Digital Marketing Executive (SEO Yacht Listings & Fleet Content)

About Boatbookings

Boatbookings is a global yacht charter company specializing in luxury yacht charters across the Mediterranean, Caribbean, and destinations worldwide. We are looking for a Digital Marketing Executive (SEO Yacht Listings & Fleet Content) to join our growing marketing team. This role is ideal for someone who enjoys writing, researching, learning, and producing high-quality digital content with exceptional attention to detail.

Working closely with the Marketing Manager, Charter Team, and other members of the marketing team, you will play a key role in maintaining the accuracy and quality of Boatbookings' yacht listings while creating high-quality destination content and SEO-driven content that supports our long-term organic growth.

Key Responsibilities

Fleet Content & Website Management

• Lead the management and continuous improvement of yacht and fleet listings across the Boatbookings website.
• Serve as the primary point of contact with Fleet Operations to ensure yacht listings remain accurate, complete, and up to date.
• Coordinate updates to yacht specifications, photography, pricing, availability, and other listing information as boats are added, retired, or amended.
• Review and maintain the quality, consistency, and accuracy of fleet content across the website.
• Ensure fleet updates are reflected on the website promptly and accurately.
• Work closely with the Marketing Manager to continually improve the quality and presentation of yacht listings.

Content Writing & SEO

• Create high-quality, SEO-optimized content for the Boatbookings website.
• Write destination guides, yacht charter itineraries, travel articles, blogs, educational resources, and customer-focused content.
• Produce content for yacht shows, seasonal campaigns, destination updates, company news, and other marketing initiatives.
• Maintain and update website content to ensure information remains accurate, relevant, engaging, and aligned with Boatbookings' brand voice.
• Research destinations, travel trends, customer questions, and keyword opportunities to support future content initiatives.
• Collaborate with the Marketing Manager to identify new content opportunities that improve organic visibility and enhance the customer journey.

Team Collaboration

• Work closely with the Marketing Manager and fellow Digital Marketing Executives to support marketing initiatives across website content, SEO, and digital marketing.
• Collaborate with Fleet Operations and other internal stakeholders to ensure timely and accurate content updates.
• Cross-train across key marketing functions to ensure business continuity during annual leave or team absences.
• Contribute ideas that improve content quality, operational efficiency, and internal marketing processes.
• Support other marketing projects and priorities as required.

What We're Looking For

Must-Haves

• At least 2 years of experience in digital marketing, SEO, content marketing, website content management, or a related role.
• Excellent written English with exceptional copywriting and editing skills.
• Exceptional work ethic with a strong sense of ownership and accountability.
• Strong research and analytical skills.
• Ability to simplify complex information into clear, engaging, customer-focused content.
• High attention to detail and commitment to producing accurate, high-quality work.
• Strong organizational and time management skills.
• Comfortable working with multiple stakeholders and coordinating content updates across teams.
• Comfortable learning and adopting new digital tools and AI platforms.
• Able to work independently in a fully remote environment, with quarterly in-person team meetups.
• Growth mindset and willingness to learn and receive constructive feedback.
• A genuine interest in travel, hospitality, and the luxury tourism industry.

Key Performance Indicators

Success in this role will be measured by:

• New yacht listings are completed accurately and efficiently, with a target turnaround time of approximately 1 hour per yacht listing and 20 minutes for content refreshes.
• Time taken to update website listings following fleet additions, retirements, or specification changes.
• Accuracy of yacht specifications, pricing, photography, and supporting information across fleet listings.
• Number of yacht listings maintained and reviewed each day.
• Quality, consistency, and accuracy of published fleet content.
• Contribution to destination guides, blogs, and SEO-focused content that supports Boatbookings' organic growth.

Why Join Boatbookings?

Boatbookings is a global leader in luxury yacht charters with a strong reputation for delivering exceptional customer experiences. As part of our growing marketing team, you'll work alongside experienced professionals while helping maintain one of the world's leading yacht charter websites.

This is an opportunity to develop your expertise in SEO, website content management, and luxury travel marketing while contributing to meaningful projects that support the growth of an internationally recognized brand.